TataEmo

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  • Say 'ta ta' to the Tata eMO: the $20,000 EV you'll never set eyes on

    by 
    James Trew
    James Trew
    01.06.2012

    This story ends before it even starts, but it's nice to look at what could have been, should destiny -- or a corporate boardroom -- have taken a different course. Tata Motors, maker of the Nano EV, has been working on new concept -- the eMO -- that it already tells us, we'll never see. It claims the nifty looking car would do 100 imaginary miles per charge and a theoretical 65 mph top speed. It would cost a fictitious 20,000 dollars, thanks to lots of non-existent weight being saved through thrift design principles -- such as space saving suicide doors. There isn't even a hatch for the trunk to easily put away all that shopping you didn't buy. Back in the real world, however, we'll be seeing at least a little more of this fantastical EV as the firm enters it into the Michelin Challenge Design at next week's Detroit Auto Show.