TelevisionAudienceReport

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  • Nielsen finds 53% of homes have HDTVs, but only 46% can receive an HD signal

    by 
    Richard Lawler
    Richard Lawler
    04.29.2010

    So close, and yet so far away. The good news from Nielsen's latest Television Audience Report is that it reaffirms a CTAM survey indicating HDTV ownership has finally crossed into the majority (up from just a third a year ago) however there's still a significant number of people out there who can't actually watch HDTV on their new set. Even accounting for the cable cutters who simply choose not to watch pay-TV on their display, that's still a significant number of people not getting everything they can out of their television set. We'd point out that these numbers should mean considerably more focus paid towards the high definition capable viewers but judging by recent events -- it would appear broadcasters and content producers have gotten the message. As the ruling majority, the only question left is what exactly should we do with this power?