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  • TAG Heuer's Tesla Roadster gets pictured on the road

    by 
    Vlad Savov
    Vlad Savov
    03.15.2010

    The good people of Tesla couldn't leave us with just stock studio photography of their new TAG Heuer special edition vehicle, oh no. They've treated us to a full gallery of the car out on the road, sporting its new regalia and that radical paintjob with pride. To remind you, the only special thing about this edition is indeed that TAG Heuer has reskinned its exterior, while a center console mount for a Meridiist phone and room for a Limited Edition Stopwatch can be classified as product placements for the crowd who'd buy things just because there's an allotted space for them. Anyhow, a couple more pictures await after the break (sans that silly flare on the Tesla logo above) or you can hit the source for the full experience.

  • TAG Heuer and Tesla Motors team up to show off products you can't afford

    by 
    Tim Stevens
    Tim Stevens
    03.01.2010

    The Tesla Roadster runs on batteries, and so too do (many) TAG Heuer watches. It's out of this obvious correlation that the TAG Heuer Tesla Roadster was born, a one-off special edition skinned in some unfortunate graphics then blessed with an extra slot in the center console for a similarly spendy Meridiist phone. There's also room in there for a one-fifth second analog Heuer Limited Edition Stopwatch, which sounds like a very useful addition indeed. Those attending Geneva Motor Show later this week will have a chance to see this (otherwise stock) car in-person, while the rest of us will have to make do with the gallery of photos below, which truly shows that "technology -- whether worn on your wrist or driven on the road -- can help us live better while we tread more lightly on this planet." These words courtesy of Elon Musk, who can surely be seen at the show wearing a giant piece of wrist-borne chronography. %Gallery-86723%