TheNielsenCompany
Latest
Nielsen: 31 percent of kids want an iPad, other stuff
Hey look, a chart with the iPad on top. Aren't statistics fun? And yet, this chart may not mean quite what you think it does. The Nielsen Company presented a cadre of individuals with a list of nice, shiny gadgets and let them cross off anything and everything they'd like to buy in the next six months, and 31 percent of kids 6-12 picked the iPad as one of them. That doesn't mean these youngsters wanted the iPad any more than a game console, mind you, it just means more of them picked the tablet than any other single game console on the list. Also, it turns out that the iPad was the only tablet PC available, so it could well have served as a proxy vote for other slates -- Galaxy Tab, anyone? The survey results also don't factor in ownership, so if the Xbox 360's low on the buy list, it could be because respondents already have one... but we suppose this is the definitive proof we've been searching for that e-readers are on the outs in the 12-and-under crowd. Jeff Bezos is crying over his evening oatmeal right now. After the break, see what the same chart looks like for teenagers and adults. (Hint: they aren't all that hot on handhelds.)
SCEA partners with Nielsen to track in-game advertising
Sony has revealed a new partnership with The Nielsen Company, who specialise in market research, in order to better track the success of in-game advertising. Initially being tested in North America exclusively, the partnership will allow Sony to monitor the reach, frequency and effectiveness of in-game advertising. Sony will share usage statistics from the PlayStation Network with The Nielsen Company, including which games people are playing most and what content they are accessing within Home, in order to better focus advertising efforts into the right people and areas. Advertisers will be able to look at the collated data and decide for themselves where they would like to place their adverts. They will also be able to see exactly how those ads are performing. What this means to you is: not a lot. If anything, you'll end up seeing more ads that you care about, rather than ignore. We imagine this will become most prominent with the launch of Home, as it provides a much larger scope for advertising than the PSN does currently. Overall though, if in-game advertising is something we have to put up with, then we'd rather it be for a product we want to buy. This partnership should increase the chances of that happening.
