Tobii
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Cleveland Indians want to put ads where fans can see them
Advertisers and sponsors are extremely valuable to all professional sports teams, and thus it is very important to keep them engaged with the fans. In an effort to make this happen, the Cleveland Indians recently partnered with Tobii, a maker of eye-tracking glasses, to conduct a study that could determine what exactly folks look at throughout their time at Progressive Field. The MLB team says it gave 47 fans a pair of Tobii Glasses to use during the span of three days, which were worn as they watched games from various seating areas at its ballpark. Essentially, using the Tobii Insight research program as the basis, the goal was to see how much time participants spent looking at the main scoreboard and other dynamic signage. In theory, this would detect just how valuable certain locations are inside the stadium -- so, the easier it is for you spot it, the more it could potentially cost for a company to put an ad there.
New eye-tracking glasses show others what you're looking at in real time
Researchers and marketers often want to know what catches your eye, whether it's players on the basketball court or just a new shampoo at the store. They may have an easier time figuring this out with Tobii's latest eye-tracking headset, the Tobii Glasses 2. Besides providing a much wider field of view than the original eyewear, the new design has a front-facing 1080p camera that lets observers see whatever you're focused on in real time -- they'll know right away if something gets your attention. The four eye-facing cameras and new software also offer more precise gaze data than the last time around.
Eyes-on with Tobii's eye-tracking tech in Deus Ex
Engadget is deep into CES 2014, getting its hands on the latest tech whosimwutzits, including some eye-tracking software for games from Tobii. The EyeX middleware allows developers to combine eye controls with your standard mouse and keyboard or gamepad interface. For the eyes-guided demo, Engadget got to try out Deus Ex: Human Revolution with less than impressive results. "Our demo was a bit rough, given that the game was running at a startlingly low frame rate for some reason, and the device hadn't been calibrated to our eyeballs due to time constraints," noted Engadget. "In practice, the menu selection was the smoothest and most accurate implementation, while the character movements were far less reliable – they worked in about two out of three attempts." A video of the site's experience can be found after the break.
Eyes on with Tobii's gaming eye-tracking engine and SteelSeries prototype hardware (updated)
Tobii's getting serious about bringing eye tracking to gamers the world over. Days ago, the company announced a partnership with SteelSeries to build a new sensor bar (still in development) and its EyeX engine meant to bring eye tracking to more games in 2014. Today at CES, we got to see a non-functioning prototype of that SteelSeries the EyeX dev kit hardware (seen in our gallery below) and test out EyeX playing Deus Ex. As a bit of background, the EyeX engine was released a month ago, and using Tobii's SDK and APIs to implement it, devs can combine gaze controls with regular mouse, keyboard and touchpad inputs to provide new gaming user experiences. Our demo using the Tobii REX sensor, was a bit rough, given that the game was running at a startlingly low frame rate for some reason, and the device hadn't been calibrated to our eyeballs due to time constraints. Still, we could see the potential for the technology, as it allows for faster in-game navigation. For example, the EyeX middleware allows for developers to overlay quick menus on top of the game screen at a touch of a button, and you make your selection by merely looking at the icon you want. Additionally, the control for aiming down the sights simply required closing one eye, while squatting or looking around corners was accomplished by moving our head up and down or side to side. In practice, the menu selection was the smoothest and most accurate implementation, while the character movements were far less reliable -- they worked in about two out of three attempts. Of course, you don't have to take our word for it, you can see for yourself in the video after the break. Update: The sensor bar pictured below is not a product of the SteelSeries partnership, it's actually a prototype of the forthcoming EyeX developer kit sensor. Richard Lai contributed to this report.
Tobii and SteelSeries team up to launch eye-tracking game controller
After spending the better part of a year fine-tuning its technology for Windows 8 machines, eye-tracking specialist Tobii is looking to conquer new market: gaming. With CES just days away, the Swedish company announced today that it has partnered with gaming accessory maker SteelSeries to launch what both companies call "the world's first mass-market consumer eye-tracking device for gamers." SteelSeries doesn't have anything to show us just yet, but tells us that its new gaming gear will let players signal their intent, aim and express emotions inside supported games. In the meantime, we hope to catch up with Tobii when it takes to the CES floor with its EyeX Controller, giving us an insight into what its partner has in store when it launches its first eye-tracking gaming products in mid-2014.
Tobii and Synaptics team on eye-tracking Ultrabook concept
While Tobii has a peripheral that brings eye tracking to Windows PCs of all sorts, there's little doubt that an integrated approach would be more elegant. The company agrees: it's partnering with Synaptics on a concept Ultrabook (seen above) that combines both Gaze UI and Synaptics' pressure-sensitive ForcePad in a showcase of new input methods. The partners haven't said just what new tricks they'll demonstrate, if any, but it's clear that there won't be a size penalty when the concept is as slim as the laptops in stores today. Synaptics and Tobii plan to tour the PC throughout the industry during the summer and the fall, and they're no doubt hoping that a few vendors use the concept as inspiration.
Hands-free Fruit Ninja: NUIA makes it easier to code PC apps with eye control (hands-on)
We know what you think this hands-on is about. That laptop you see up there has a Tobii eye-tracking sensor affixed to it, and you're probably wondering why we're still dwelling on it after getting hands-on twice at CES 2012 and once more at CES 2013. But that's not what we're here to show you today. While wandering the halls of Mobile World Congress, we came across NUIA (Natural User Inter Action), a German company whose software is designed to make it easier for developers to code apps that make use of eye tracking sensors, such as Tobii's. In particular, devs will only have to write one extension, even if they're making use of multiple sensing devices (e.g., eye control and gesture recognition). That comes in handy for a game like Fruit Ninja, as the required gestures extend beyond the bounds of what Tobii can do by itself. (Tobii lets you do things like zoom in, select objects and scroll, but not swipe flying fruit.) If you venture past the break, you'll see yours truly trying (and occasionally succeeding) at Fruit Ninja, though obviously this game is just one use case (albeit, a very fun one). There's nothing stopping developers from applying this to creative, productivity or even enterprise apps, too. As for availability, well, it's pretty clear the hardware will have to come before the software -- a NUIA spokesperson told us she doesn't expect its kit will be commercially available until sensing devices like Tobii become integrated into Windows 8 PCs. And if Tobii is any indication, that might not happen until next year at the earliest.
Hands-on with Tobii REX, a peripheral that brings eye-tracking to any Windows 8 PC (video)
One of the neat things about CES is that it gives us a chance to check in with startups we covered the previous year. In the case of, Tobii, 12 months makes a world of difference. When we met with the company last January, it had never publicly shown off its eye-tracking Gaze UI, which allowed us to navigate, zoom, select and scroll on a custom Windows 8 laptop with just our pupils and a touchpad. After playing with it, it was obvious to us the technology still needed some fine-tuning, but nonetheless Tobii promised it would have a product to sell in about a year's time. Fast forward 12 months: Intel now owns a 10 percent stake in the company, and Tobii recently started shipping its first piece of hardware, the REX. This small USB peripheral, just slightly thicker than a pen, attaches to the base of any computer display, allowing it to bring eye-tracking technology to any Windows 8 machine. For now, it's only available to developers for a price of $995, but Tobii expects to ship 5,000 consumer units by the end of 2013. Happily for us, though, we got to play with it here at CES 2013. Meet us after the break to see how the technology's grown up since we tried it out it a year ago, and then when you're done reading through our impressions, check out the walkthrough video at the end. Follow all the latest CES 2013 news at our event hub.
Tobii REX brings Gaze eye-tracking tech to any Windows 8 machine
Tobii may not be a household brand name yet, but that doesn't make the company's eye-tracking technology any less impressive. At last year's CES we got an opportunity to preview Gaze UI, an interface that allowed us to navigate, zoom, select and scroll on a proprietary Windows 8-enabled laptop with just our pupils and a touchpad; this year, Tobii is introducing the REX, a USB-connected peripheral that adds these features to any Windows 8 PC. The device, slightly larger than a pen, adheres to the base of any PC monitor and can be integrated with other existing controls such as the keyboard, mouse or touchpad. Though this may sound quite similar to the PCEye launched in 2011, it's different in that the REX isn't intended for use as an assistive technology, so you'll still need to keep that mouse and trackpad around. Consumer pricing and availability haven't been announced, but Tobii plans to offer 5,000 units to consumers before the end of 2013; for developers, however, a special edition (seen above) should be available starting today for $995.
Tobii, Fujitsu and NTT DoCoMo partner on eye tracking ibeam tablet, promise a peek in October
Tobii's eye tracking Gaze UI hasn't been especially portable so far, but we'll soon see that change through a new collaboration involving Fujitsu and NTT DoCoMo. The trio plan to reveal the ibeam, an Android tablet with Tobii's smaller IS20 (formerly the IS-2) detector taking input just through glances. Together, the partners want to show that an eye-driven interface can be more reactive than plain old multi-touch: think turning a page in an e-book while you're holding on to a subway car strap. We're only getting a brief preview as of today, but we're teased with the prospect of a full look at NTT DoCoMo's CEATEC booth in early October. Whether or not ibeam leads to more than a well-that's-nice prototype, though, is still up in the air.
Intel drops $21 million for ten percent stake in eye-tracking firm Tobii
Tobii has managed to impress quite a few folks with its eye-tracking technology -- most recently in the form of the "Eye Asteroids" arcade game -- and it looks like Intel has been paying particularly close attention to the company. As Computer Sweden reports, Intel (or Intel Capital, specifically) has now shelled out roughly $21 million to buy a ten percent stake in the Swedish company, which hopes to soon see its eye-tracking system used in everything from desktops and laptops to phones and even vehicles. Presumably, having Intel at the table will give it a considerable boost in those endeavors.
Tobii EyeAsteroids 3D lets you destroy virtual space stones with a gaze, we go eyes-on (video)
We've touched and tapped our way through a variety of gadgets at CeBIT, but it's the devices that operate without traditional user interfaces that have really grabbed our focus. Tobii was on-hand to demonstrate its eye-tracking technology earlier this year at CES, but the company is peddling its wares here in Hannover as well, and we decided to drop by for a second look. This time, it's all about gaming, with EyeAsteroids drawing quite a bit of attention on the show floor. The demo pairs Tobii with a SeeFront glasses-free 3D panel for a fairly engaging extraterrestrial shootout. We weren't really sold on the glasses-free 3D, unfortunately, which provides the same unconvincing three-dimensional image from any angle, but Tobii was spot-on, letting us hone in on those infamous space rocks to save our planet from destruction without even raising a finger.Like SeeFront's display, you're able to make visual selections from any angle (within reason) just as easily as you can from directly in front of the panel. There's a seconds-long calibration process each time you start the game, so Tobii can locate your eyes and pair your pupil orientation with a target on the screen. After that, it's open season -- you simply focus on an asteroid to destroy it, and you can add your name to the leader board and navigate menus as well, just as we saw with the Windows 8 demo back at CES. Is this the future of gaming? That remains to be seen, and while the eye-tracking seemed to work just as described, old school gamers will likely prefer tilting a joystick and (violently) tapping on arcade buttons. We still had a lot of fun playing without using our hands, though, as you'll see in our glare-filled demo just past the break.%Gallery-150214%
Tobii's IS-2 eye tracker is cheaper, 75 percent smaller than its predecessor
Of all the things we saw at CES, Tobii's eye-tracking Gaze interface was one of the most memorable, even if the execution was a bit flawed. Now the company's back with a next-gen sensor that fits on a single board and is 75 percent smaller than the iteration we saw at CES -- a milestone that will presumably allow it to accommodate a wider range of devices. Tobii also says the IS-2S eye tracker consumes 40 percent less power than its predecessor and will be cheaper to implement, though the company doesn't specify how much it'll cost. It's also unclear which Windows PC and tablet makers will take a chance on the technology, though that won't necessarily stop us from getting an early demo at CeBIT this week. %Gallery-149469%
Tobii Gaze UI eyes-on (video)
We know what you're thinking: another CES post about Tobii's eye-tracking Gaze UI? Why yes, yes it is, because this time we were actually the ones behind the driver's seat. We tracked down the company's booth and got some personal one-on-one time with the laptop. As the first matter of business, we first needed to calibrate our eye movements with the sensor, a process that took a couple minutes to push through before we were ready to have at it. The prototype laptop is running an early build of Windows 8, so we navigated around the Metro interface, played a couple games, switched back and forth between tabs, zoomed in and out of screens and plenty more. Eye-tracking technology hasn't been around for incredibly long, and it still has a ways to go. There were a few occasions -- seen in the video below the break -- in which we tried to hit a smaller button several times before finally finding success. Bugs aside, we got the hang of the interface pretty fast after a few minutes of getting accustomed to the concept of using our eyes as the cursor. That doesn't mean we were completely used to it by the time we left the booth, but we could see how eye-tracking can come in handy at times. But it wasn't all Mission: Impossible as we'd secretly hoped. Contrary to our original expectations, we discovered that using the trackpad was still an integral and necessary part of the full experience; it wasn't a "blink twice to click" type of interface. Tobii tells us that by still using the trackpad to click on the screen (minus dragging your finger around as the cursor), you still have a natural user experience, since you're quickly able to use your fingers to scroll or click and override the movement of your eyes if absolutely necessary. We found it easy to switch back and forth between tabs and zoom in and out of pictures -- heck, we even were able to play games on the laptop by using our eyes, though admittedly we performed rather lousy and lost every time since many games require a certain amount of precision. That's obviously a situation that would call for the ability to override the eye-tracker and switch to manual mode, of course. All in all, we were very impressed to see how far the technology has come so far, and as Tobii is still in the early stages of implementing eye-tracking into the latest laptops -- CES is the company's first time showing it off in public, after all -- we're incredibly excited to see how it looks once it's all polished up. We've got plenty of pictures and a video to show off, so continue below to take a look. See what we did there?
Tobii's Gaze interface lets you use your eyes to move a cursor, perform gestures in Windows 8 (video)
We've seen gesture control, but how about an input device that lets you stare your PC into submission? That's the basic gist of Tobii's Gaze UI, an early version of which is on display here at CES, and which will eventually help doctors and other professionals skim through data just by looking at it. When this becomes available, likely in a year or so, customers will need some requisite hardware (read: that conspicuous eye tracking strip you see up there) and, of course, software that can take advantage of it. Got it? Good. Here's the elevator pitch: using your eyes, you can move the cursor around the screen, select objects, scroll and pinch to zoom. But if you imagined looking at your Firefox shortcut and blinking twice to open it, you'd be sorely disappointed: though you can use your eyes to drag the cursor, you'll still need to keep a finger on your touchpad. For instance, once you direct your eyes to a certain part of a webpage, you'll need to use two fingers to zoom in, as you normally would. Really, then, this is saving you from having to bear down on your clickpad, so for now, at least, your fingers can keep their day job.
Tobii Gazes into the future, sees you navigating Windows 8 with your eyes (video)
You may be waiting with bated breath for Microsoft to hurry up and release Windows 8 PCs and tablets to the masses, but before they get here, there might a twist to the way you tweak'em. Tobii Technology intends to demo its new mouse-free interface at CES this month -- dubbed Tobii Gaze -- that it hopes'll revolutionize the way we interact with devices. The gesture-based system incorporates eye-tracking to direct an on-screen pointer and works in conjunction with touch pad input for "fine-tuning." The company's hoping this new interface'll help you toss out that antiquated clicker and embrace the world of Minority Report. Hey, it's inevitable and you know it.
Tobii looks to keep you alert by detecting when you're tweet-driving (video)
Don't think you'll get caught checking the Duke score while cruisin' down the highway? Soon, you may have to think twice before hitting the scoreboard. Tobii has unveiled its new technology that detects drowsiness and distraction in on-board driver safety systems. The platform is based on the company's advanced eye tracking tech to bolster automobile safety on the highways and byways. The system detects eyes of all shapes, sizes, and colors -- without calibration -- even if the driver is wearing glasses or a pair of Ray Ban shades. A constant stream of data communicates to the watchman the driver's condition, regardless of changes in environment or if the person behind the wheel takes a quick peek out the window. Tobii isn't looking to stop here either, as it says eye control of in-cabin infotainment systems is within reach. Perhaps this time next year, we'll be able to browse that Spotify collection with a series of blinks -- one can only hope.
Tobii PCEye brings hands-free control to any PC, can't see eye-to-eye with Macs (update)
We were kind of shocked at just how well the Lenovo prototype laptop with Tobii eye tracking worked at CEBIT this year. It was, frankly, really good, and we're happy to say you no longer have to break into Lenovo HQ to try it for yourself. Tobii has released its PCEye, a USB device that uses a VESA mount to hang below LCDs sized between 15- to 20-inches. After a little calibration, it enables full eye control -- on Windows. Mac users will have to keep buying batteries for their Magic Mice because there's sadly no compatibility there. The main idea here is to help those who, due to stroke or other impairment, have lost some or all motor control, enabling them to compute just as well as anybody. However, we who are lucky enough to still have full control over all appendages can't wait to get one of these and play through every level in World of Goo without reaching for the mouse once. We will, however, have to reach for our wallets -- Tobii doesn't quote a price for the PCEye, which is rarely a good sign. Update: We just heard back from the company, and the price of the PCEye itself is $6,900, "with packages available for software and monitors." %Gallery-120585%
Tobii and Lenovo show off prototype eye-controlled laptop, we go eyes-on (video)
A lot of companies -- including heavyweights like Microsoft -- believe that motion control is the future of the human-machine interface. But it's an awful lot of work to wave your hands around every time you want to change windows, isn't it? Swedish firm Tobii, which specializes in eye control, teamed up with Lenovo to craft a run of 20 prototype Windows 7 laptops with eye control sensors built-in, and we had a chance to check out the setup here at CeBIT today. The verdict? It works extraordinarily well -- Tobii clearly knows what it's doing, because even with our sloppy calibration at the start of the session, the system still detected where we were looking with pinpoint precision. One demo the company had set up was an Expose-style layout of all open windows, and we were able to target the smallest of the bunch (Calculator in this case) consistently and naturally -- we never felt like we were "staring" to make something happen. Clearly this is a capability that'll require some UX thought and research, because you don't want the computer to just start doing things as you look around; most of the eye-controlled capabilities they'd baked into the laptop here were triggered with a key command, though one feature we really liked -- a quick bar to access frequently-used media -- was pulled up just by looking beyond the left side of the screen. It also worked very well and never came up when we didn't want it to. The level of precision was further verified with a simple game they've created where you blow up asteroids before they impact Earth just by looking at them; the smallest rocks were only a few pixels wide, and we could consistently blast 'em. As for commercialization, they're still a ways off -- they're thinking two years if they can team up with the right partner. Tobii says that there's a trade-off between sensor size and accuracy; the prototype has a sizable hump on the back and a roughly inch-wide strip running directly below the display, both of which are pretty impractical for a truly portable machine. The sensor must be below the display, we're told, though it could be made quite a bit thinner -- no wider than the bezel you've got below your notebook's current display. Follow the break for a full video demo! %Gallery-117868%
Eye tracking Tobii Glasses enable 'fully valid research' from a bodaciously styled pair of shades
If you're looking to get in touch with some styling cues you left behind in the '80s, or perhaps just perform a study on effective product packaging, Tobii Technology would like you to get a load of these. They're called Tobii Glasses, a pair of eye-tracking specs that look a little less obtrusive than some others we've seen, but despite that are also a bit less practical. These glasses pack a VGA camera, write to a hip-mounted unit with SDHC storage, and rely on IR emitters that apparently must be scattered about the field of vision that the researcher is looking to study. Those emitters enable very accurate and reliable monitoring of where the research participant is looking, making these possibly an ideal accessory for all you marketing research managers out there. Update: We got a note from Rasmus Petersson at Tobii Technology indicating that, indeed, the glasses can be used without the IR transmitters -- you just lose some automation when it comes to data aggregation at the end of the study. So, married dudes, look out if your wife buys you a new set of specs for your birthday.
