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iPhone 4.0 OS: Now with iAds
Today at the iPhone 4.0 preview event, Apple announced that one of the new features coming in 4.0 is the iAd network. According to Steve, an average iPhone user is on their phone using apps about half an hour a day. So at one ad every three minutes, that's 10 ads on each device each day, and with almost ten million devices out there, Apple claims they'll be serving a billion ad opportunities every day. And yet this isn't the huge news about iAds. Here is what makes it a big deal: Apple built the network and is offering it up to developers to use how they'd like, with 60% of the revenue made on those ads going to developers themselves. That's up a bit from the standard "Apple gets a 30% cut" rule of thumb, but more than half seems more than fair. Apple hosts and sells the ads, and developers take home over half the revenue. The ad demonstrated live actually looked cool: they showed off little Toy Story 3 ad at the bottom of a news app. Tap the ad, and it comes up with some options (a character list, sounds from each character, etc) and even a game to play, including an option to buy a game from right within the ad. Steve even asked if anyone had seen anything like this before, and among the gathered press, he got silence in response. Currently, the most educated of guesses is that the AdKit API will be a developer source as well as an iTunes source (iTunes sources are where the App Store and Music Store get their content.) After the event in the Q&A session, Steve said they attempted to buy AdMob and got sniped by Google, so they bought Quattro and are trying very hard to come up to speed on what web advertising is like, presumably so they can change it. As long as they aren't trying to get me to refinance my mortgage or whiten my teeth, I'm looking forward to the future of advertising on the iPhone.
3D glasses included in two new Disney games for Xbox 360, PS3 & Wii
While you'll probably have to wait for James Cameron's Avatar for a proper stereoscopic 3D experience on consoles, Disney is readying two games this summer that will not only support anaglyph 3D (good news, it will work on any TV, bad news, it's the same low quality red/blue style 3D you've seen and ignored before), but come with two pairs of glasses packed in. Just continuing on the 3D hype its been dispensing to the kids with Jonas Bros. and Hannah Montana flicks both on the big screen and at home, highlighted most recently with Up and culminating in the upcoming Toy Story 1 & 2 3D remakes in October, Disney is clearly making an effort to work the technology in on every level with special 3D modes (no cheat codes necessary.) Toy Story Mania is a Wii-exclusive game due this fall based on the ride at its resorts, while G-Force brings spy guinea pigs to the Xbox 360 and PlayStation 3 July 21.[Via Joystiq]
