TrailView
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National Parks Street View-style trails goes live, avoids the Google cars (video)
After tooling up a team of hikers with an impressive camera tripod and unleashing them on the likes of the Grand Canyon and Yellowstone Park, Nature Valley has published its fully rotational Trail Views online. You'll be able to effortlessly follow several routes across the great American countryside and for those too lazy to even click the forward arrow, there's an autoplay mode. Three different locations -- with multiple trails -- are online now and you can check out how the granola-grinding company captured it all right after the break.
Nature Valley creating Street View-style tour of National Parks, chews through countless granola bars to do so
"There's a good reason why Street View is done in cars." That's a quote from Mat Bisher, associate creative director at McCann, who is teaming up with granola connoisseur Nature Valley in order to deliver a "Street View-style tour" of America's National Parks. Fast Company reports that the two have embarked on quite the ambitious initiative (dubbed Trail View), sending a cadre of well-trained hikers to some of America's most gorgeous locales with specially-rigged camera setups in tow. The goal? To capture views from near-limitless hiking trails, and bring them to your web browser starting in February 2012. Sadly, it won't be integrated into any of the platforms already in existence; it'll be its own standalone thing, but hopefully the likes of Microsoft or Google will take notice and either contribute or convert it. We're told that "layers for user-generated content, social networking and mobility, and perhaps form partnerships with travel sites" are on tap, and yes, Woodrow Wilson's ghost has purportedly approved. Update: We've added a few shots of the actual capturing in the gallery below. %Gallery-137745%
