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  • Sony Alpha A55 and A33 official: translucent mirror, Full HD video, continuous autofocus

    by 
    Vlad Savov
    Vlad Savov
    08.24.2010

    We told you August 24 would be a significant day for Sony, and sure enough, the company has let the translucent mirror cat out of the bag nice and early today. The A55 and A33 offer Sony's brand spanking new Translucent Mirror Technology, which allows for such fine things as continuous phase-detect autofocus while shooting at up to 10fps (7fps on the A33) or recording Full HD AVCHD video. A newly developed 15-point autofocus system is also included, with 16.2 and 14.2 megapixel Exmor APS HD CMOS sensors for the A55 and A33, respectively. Both shooters come with a fully articulated, 920k-dot, 3-inch LCD screen, while 3D panoramas, automated HDR shot creation, and an Auto+ mode fill out the software goodies. Prices are set at $750 for the A55 in October and $650 for the A33 in September -- you can figure out if they're worth it by checking out the early previews below.

  • Sony circles August 24 for all-new Alpha DSLR launch event

    by 
    Vlad Savov
    Vlad Savov
    08.13.2010

    News has been a bit barren on the DSLR front lately (not counting Pentax's color explosion earlier on), but that's not going to last for much longer. Sony is starting up the fall refresh cycle with "never-before-seen" Alpha models, which will be shown off at an event on August 24 alongside the NEX-VG10 and some 3D-capable Cyber-shots. We've no way of knowing what's in store, but if you're in a speculative kind of mood, Sony Alpha Rumors suggests the new shooters will include a semi-transparent mirror (most intriguing!) and a pleasingly fast 10fps burst shooting mode. That's enough to whet our appetite, now bring on the full dish of details already. [Thanks, Dario]