TruVolume
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It'll probably take an act of congress to ban loud commercials
Unfortunately with the dynamic sound of Dolby Digital sound in HD programming also comes crazy loud commercials. In addition to a few technical reasons, the main way advertisers get around the FCCs commercial volume regulations is by making the entire commercial just as loud as the explosion that killed off your favorite character. Obviously this is ridiculous and Rep. Anna Eshoo of California intends to do something about it by introducing CALM (Commercial Advertising Loudness Mitigation Act) to the House of Representatives. At the same time the folks at ATSC are looking for ways to let broadcasters get it under control, and of course there is Dolby Volume and SRS TruVolume if you want to take matters into your own hands. Personally we wish there was just a hack that would automatically hit the mute button during commercials, and just for the record, we DVR everything and skip commercials for everything except sports.
SRS TruVolume debuts in Vizio's XVT HDTV and soundbar
We should've seen this one coming, because whatever Dolby can do, SRS can do one better -- something like that. Anywho, SRS is debuting its own volume controlling technology today by way of Vizio's snazzy new 55-inch XVT HDTV and VSB210WS soundbar / wireless subwoofer kit. In SRS' words, the tech is an "advanced, intelligent volume control solution that delivers a remarkable TV viewing experience by eliminating irritating fluctuations in volume." Oh, and if you're not exactly looking to buy either of those products, don't be shocked to see this stuff flooding across Vizio's line in short order; Ken Lowe, the company's VP and co-founder has been quoted as saying that he believes "all of [Vizio's] TVs should have SRS TruVolume going forward." And we all know the VP gets what he wants.
