USSoccer
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US soccer stars to play with GPS performance trackers
FIFA has been vocal about its ideas for the future of wearable tech in soccer, and now its vision is coming to life. Statsports is set to become the official on-field performance monitoring device of US soccer, and in the biggest partnership of its kind, will distribute 6,500 Apex GPS devices to players across the men's, women's, youth, Paralympic and Beach National Teams, Development Academy clubs and NWSL.
Recommended Reading: US Soccer uses VR to reveal new crest
US Soccer's Rebranding Gets an Assist From Virtual Reality Zach Schonbrun, New York Times When the time came to reveal its new crest, the US Soccer Federation chose a different medium to announce the new design. The Federation sent kits to all of its members with a Google Cardboard headset, 360-degree video and an updated scarf. In a move that looks to draw interest using the latest tech, it'll be interesting to see if the excitement around the rebrand and the national teams remains high. VR isn't just for medicine and gaming, it's becoming a valuable marketing tool, too.
