Underarmour

01.21.16
For Under Armour, health tracking is more than a wristband
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01.21.16 in

For Under Armour, health tracking is more than a wristband

To get the most out of the company's new fitness line, you'll need to buy all the things.

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05.05.15
Under Armour's MyFitnessPal goes premium for fitness fanatics
05.05.15

Under Armour's MyFitnessPal goes premium for fitness fanatics

Roughly three months ago, Under Armour snatched up Endomondo and MyFitnessPal for about half a bil...

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03.01.15
HTC's Grip fitness tracker is a promising, puzzling first step
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03.01.15

HTC's Grip fitness tracker is a promising, puzzling first step

We're not entirely sure why HTC decided it needed to make a fitness tracker, but it did, and it ha...

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02.04.15
Under Armour spent half a billion dollars on two fitness apps
02.04.15

Under Armour spent half a billion dollars on two fitness apps

Under Armour just outed its own fitness-tracking app at last month's CES, but the company seems ke...

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01.06.15
Under Armour launches new fitness app, partners with HTC
01.06.15

Under Armour launches new fitness app, partners with HTC

Under Armour nabbed MapMyFitness in late 2013, and at this year's CES, one of the most recognizabl...

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