ViacomLabs
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Viacom Labs' first projects focus on boosting fan interaction
Lots of brands have R&D labs these days to try out concepts and strategies, like Sony's Future Lab that gets user input on product prototypes. Programming titan Viacom is no exception, with a new experimental department that focuses specifically on boosting fan interaction. Today it announced that Viacom Labs' first set of partners will includeAirBnB and GIPHY, along with a creators-in-residence program for artists to "explore ideas" with Viacom content.
