worldaidsday
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Twitch and Coca-Cola will raise money to fight AIDS with a MOBA tournament
With World AIDS Day coming up on December 1st, Twitch is partnering up with (Coca Cola)RED for one week to help fight the disease in sub-Saharan Africa. On December 2nd, you can stream Twitch's Arena of Valor channel and watch eight popular streamers face off playing the mobile MOBA designed by Tencent Games. There will be a way to make donations during the stream, of course, and if you're a streamer, you can gather donations for the entire week, too. Coca Cola will match up to $50,000 of all donations gathered during the week.
Apple's renewed fight against AIDS includes new iPhone cases
Apple has made a tradition of marking World AIDS Day with a campaign to donate to the Product (RED) charity, and it's going the extra mile for its 10th year of support. On top of the company's existing (RED) gear (which sends a contribution to the Global Fund's fight against AIDS), it's launching four new accessories and devices that count toward the charity. You can get red versions of the iPhone 7 Battery Case, the leather iPhone SE case, Beats Solo 3 Wireless headphones and the Beats Pill+ wireless speaker. All of these are available today, and there are other ways to help out even if you have no intentions of buying hardware.
Use Snapchat Tuesday and the Gates Foundation will donate to AIDS prevention
Tomorrow is World AIDS Day, and as such the non-profit (RED) organization has plenty of activities planned to raise both money and awareness for its fight against the disease. If you're a Snapchat user, you can do your part just by adding a filter to your snaps: according to the LA Times, the Bill and Melinda Gates Foundation will donate $3 to (RED) every time a Snap is posted that uses one of three custom "World AIDS Day" filters up to a grand total of $3 million.
Apple and Starbucks team up for Product (Red) gift cards
Starbucks is partnering with (Red) and offering an eGift basket that'll help those living with HIV/AIDS. Each basket includes a $15 gift certificate for Starbucks and a $15 gift certificate to iTunes. For every eGift basket sold, Starbucks and iTunes will contribute 5 percent of the purchase price to the Global Fund, an international agency that helps prevent and treat diseases like AIDS, tuberculosis and malaria. You can purchase one of these eGifts on a page dedicated to the promotion.
Apple retail to mark World AIDS Day by spotlighting PRODUCT (RED)
According to ifoAppleStore.com, Apple will be spotlighting (PRODUCT) RED items in its stores on December 1 to mark World AIDS Day. A percentage of proceeds from the (PRODUCT) RED line, which Apple launched in 2006, is donated to the Global Fund to fight AIDS in Africa. Sources indicate that Apple Store employees will be wearing and/or promoting the red iPod nano, and employees carrying iPads will have red Smart Covers on them. Apple is also expected to promote its RED iTunes gift card and a set of Beats by Dre headphones that are also part of the RED initiative. At the same time, Mophie is also launching a line of RED products, including a new version of the red Juice Pack Air which has been available for some time now. As of this writing Apple is already promoting the red Smart Cover on its website; clicking links to buy the Smart Cover took me directly to the page for the (PRODUCT) RED version. Apple has stated that "(PRODUCT) RED has generated more than $170 million for the Global Fund" since its 2006 introduction, and "up to 50 percent of gross profits" from (PRODUCT) RED sales go to the Global Fund.
Lady Gaga silences her Twitter account for charity
Sometimes these things write themselves! Digital Life Sacrifice is a charity stunt dreamed up by Alicia Keys with the oh-so-laudable goal of raising much needed cash for the Keep A Child Alive charity. How does this work? Several celebs, including Justin Timberlake, Usher, and the indefatigable Ms. Gaga herself will sign out of Facebook and Twitter on World AIDS Day (December 1) and stay out until they collectively raise one million dollars. Aside from the obvious (why the hell would anybody raise money to get Gaga tweeting again?) the very name Digital Life Sacrifice just begs us to ask the question: do these people even know the meaning of the word sacrifice?
