YahooConnectedTvStore
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Yahoo! Connected TV watches with you, delivers a more personal ad experience
For a medium heavily ridiculed for its zombie-making capabilities, television is certainly taking on more of an active role courtesy of Yahoo! Connected TV. Coming later this year to select Sony and Toshiba models, the interactive software that's already in eight million homes gains two new features destined to either creep you out, or snag you a twofer on those wings -- broadcast interactivity, and device control. While the latter enhancement merely transforms your smartphone or tablet into an extended remote, it's the former that'll turn your TV choices into a game of peeping Tom, delivering ads custom-fit for you. But the old, yodeling tech giant's not stopping there -- the company also plans to trot out an app store by the years' end, which is currently in pilot testing with Ford and HSN (among others). If widget-based ads are your thing, you might want to hold off until the big manufacturer roll-out next year, or you could always consider that Google option. Brain-rot, please meet the tech loop.
Sony rolling out Netflix, Yahoo updates; celebrates internet on TV with a new ad
If you access Netflix on your Sony TV (or Blu-ray player or Streaming Player) you'll probably notice it's been updated with the new HTML5 based UI that allows for search of the entire catalog, among other things. A press release issued recently also mentions Sony will be delivering the Yahoo Connected TV store when it launches "later this spring" selling paid apps through its widget powered TVs. Just to make sure people get the message, Sony's official blog just posted this new ad, embedded above, focusing on its TV products from 1960 on and how it can bring music, movies and apps over the internet in HD (and 3D) to the living room.Give it a peek and let us know if you agree with the vision, the press release about all the new features is after the break.
