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Recommended Reading: Can Apple avoid a fate similar to IBM?
Recommended Reading highlights the best long-form writing on technology and more in print and on the web. Some weeks, you'll also find short reviews of books that we think are worth your time. We hope you enjoy the read. Apple Won't Always Rule. Just Look at IBM. by Jeff Sommer The New York Times Apple's growth is staggering. It's also unsustainable... just ask IBM. The folks in Cupertino may still have room to expand the company's reach, but there are some signs that the ceiling may be approaching. Of course, IBM, a company that was once on top, is doing great work, but its market cap is estimated to be less than a quarter of Apple's.
