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ASUS' camera-flipping ZenFone 6 goes on sale in the US
ASUS' ZenFone 6 is now available in the US, a few months after the phone went on sale in Europe. The device starts at a fairly competitive $499.99 and you can pick it up from the ASUS Store, Amazon, B&H and Mobile Advance.
ASUS releases a 30th anniversary edition ZenFone 6 and ZenBook
ASUS turned 30 last month, so it's no surprise that the company saved some special edition products for Computex. What we have here are the ZenFone 6 Edition 30, ZenBook Edition 30 and Prime X299 Edition 30 motherboard -- a fitting trio to reflect the company's expanded portfolio over the decades (though a new Zenbo would have been nice, too). While the hardware isn't brand new, they all feature ASUS' 30th anniversary "A" logo, along with some exclusive looks and specs.
ASUS' ZenFone 6 has a flippable camera and giant battery
It's no secret that ASUS had been struggling in the smartphone world, but following the resignation of its previous CEO, the company has since shifted its focus from the masses to power users, with last year's ROG Phone already hinting at a new direction. That said, ASUS also needs to offer something that's less niche but still stands out from the crowd. This is where the new ZenFone 6 comes in: It's a flagship all-screen device with a flipping camera. It's an implementation once used by the likes of Oppo and Huawei years ago, and more recently, Samsung.
Here's a closer look at ASUS' low-cost Zenfone line
At today's ASUS press conference here in Las Vegas, chairman Jonney Shih unveiled a new line of low-cost Android smartphones, dubbed Zenfones. The devices, which come in a range of 4-, 5- and 6-inches, have dual-core Intel Atom processors inside and run a skinned version of Android 4.3 that ASUS is calling Zen UI. Apart from a focus on imaging software, Shih didn't elaborate too much on what users could expect from that interface. But it's clear from our brief time with the handsets that the sleek UI emphasis simplicity by means of cleaner fonts and larger icons. The real kicker, however, for these newly announced Zenfones is their pricing: $100 for the Zenfone 4, $150 for the Zenfone 5 and $200 for the Zenfone 6. And that's all off-contract.
ASUS unveils Zenfone line packing Android, Intel chips and a simple interface
It's been a while since we've seen an ASUS smartphone that wasn't meant to be used with (or as) a tablet, but the company is making up for that absence by launching the Zenfone line. The Zenfone 4, 5 and 6 all sport dual-core Intel Atom processors and a range of exotic color options. They also tout a new interface layer on top of Android 4.3, ZenUI, that promises both simplicity and a What's Next feature for tracking your daily schedule. Differences between models largely boil down to screen size and performance. The Zenfone 4 starts things off with its namesake 4-inch 800 x 480 LCD, a 1.2GHz Atom chip, a 5-megapixel rear camera and a front VGA shooter. Move to the Zenfone 5 and you'll get a larger 720p display with pen and glove support, a 2GHz Atom, an 8MP back camera and 2MP at the front. The Zenfone 6 builds on this with an even bigger (though still 720p) screen and a 13MP rear camera. ASUS hasn't said when the Zenfone series hits shops, although the absence of LTE suggests that the handsets won't reach 4G-obsessed US carriers in an official capacity. They'll definitely be cheap to buy off-contract, however -- the Zenfone 4 starts things off at $99, while its 5- and 6-inch counterparts will cost $149 and $199.
