A7RIII
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How to buy a high-end camera in 2018
When photography or filmmaking becomes a consuming passion or a career rather than a hobby, you might look longingly at fancier equipment. Luckily, "enthusiast" cameras have edged so close to professional gear that there's no need to spend $4,000-plus for models like the Sony A9, Canon EOS 1DX Mark II, Hasselblad X1D or Nikon D5. For considerably less, you can pick up Sony's A7 III, the Nikon D850 or, for videographers, Panasonic's GH5s -- and get performance that's nearly as good. But which suits you specifically? We're here to help.
Sony's A7R III mirrorless can take anything you throw at it
On paper, Sony's $3,200 full-frame mirrorless Alpha A7R III is a beast. With an ultra-high-res 42.4-megapixel sensor that can shoot bursts at 10 fps, you can capture landscape photos one day and sports the next. It also handles video like a boss, recording 4K without line skipping, and super-slo-mo 1080p at 120 fps. To find out if the performance measured up with the specs, I took it for a weeklong spin with high expectations and can report that the A7R III is the real deal -- provided you get to know it, first.
Sony's A7R III packs big improvements into a familiar package
Sony's astonishingly fast A9 is still pretty fresh in people's minds, but that didn't stop the company from fleshing out its mirrorless camera line even more. The company officially revealed its new A7R III at an event in China very early this morning, and it packs a handful of notable improvements and under-the-hood changes into a very familiar looking body. And the best part? The A7R III will only set you back $3,199/£3,200 when it launches in late November — that's quite a bit cheaper than the A9, and not a cent more expensive than the model it replaces when it first launched.
