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Greenberg teases Xbox reveal, says E3 is 'all about the games'
Microsoft Interactive Entertainment Business Chief of Staff Aaron Greenberg recently stopped by the Major Nelson podcast to discuss next week's Xbox reveal event and how Microsoft will show its "vision for the future of games." "We're really going to tell one story across two events. So we're going to start on the 21st and really that's about revealing the next Xbox platform, really our vision for the future of games, the future of entertainment. We definitely have a lot of surprises planned." Greenberg then specifically called out Call of Duty: Ghosts, which will have its next-generation engine demoed during the Microsoft event. "People are going to get a great inside look at really the making of the new platform and the team that's brought it to life," Greenberg added. "I mean, to be honest it's really about the team, the people here. That's why we're inviting people to campus, we're going to bring them behind the scenes a little bit. We've never done this before and so it's really exciting to be able to do that. But I think it's a lot of laying the foundation - probably the best way to describe it - and then just a couple of weeks later we go to E3." Greenberg concluded that more will be shown at E3 and after, leading into this holiday season. "E3 is all about the games. At E3, I mean, if you're a gamer, it's going to be tons of exclusives, world premieres and obviously even beyond that we have a lot to share between then and this holiday." The Xbox event takes place on May 21 at Microsoft's Redmond campus, located in Washington state. Be sure to have your browser locked to Joystiq starting at 1pm ET (6pm UK, 10am PT) for all of the scoops, commentary and neatly organized words you've come to expect.
Microsoft: 10 million Kinect units, Kinect games sold
Xbox bigwig Aaron Greenberg tweeted today that Microsoft has sold 10 million Kinect units and 10 million Kinect games. The news comes a little over a month after Microsoft announced it had sold 8 million units. The sales pace of the Kinect isn't just fast, it's apparently record breaking. Guinness World Records announced today that the Kinect is the "Fastest-Selling Consumer Electronic Device" of all time. The device sold an average of 133,333 units per day in its first 60 days (starting Nov. 4, 2010). Shockingly, the pace was reportedly faster than that of the iPhone or iPad for the equivalent period.
Dance Central and Kinect Sports sell 1 million each in US
Microsoft's Aaron Greenberg has called Kinect launch titles Dance Central and Kinect Sports "breakout hits" for the publisher, announcing that each has accounted for one million units in US sales. Globally, the Kinect device has already achieved 8 million units shipped. During Kinect's November launch month, Dance Central just missed making the top ten in US game sales for the month and was trailed by the Rare-developed Kinect Sports and Ubisoft's Your Shape: Fitness Evolved among the bestselling Kinect titles. Harmonix's dance game also just missed landing among our top ten games of 2010.
Greenberg: Kinect sales won't depend on review scores
Speaking to Eurogamer, Microsoft's Aaron Greenberg said that he expects Kinect to sell more units during its launch period than the Wii did when it launched in 2006. "We'll definitely sell more sensors than the Wii sold when it launched or the Xbox 360 sold when it launched," said Greenberg, though he doesn't necessarily believe that sales will be dependent on high review scores. He noted that Kinect offers "different types of titles and experiences" than what most core users are used to. "The correlation between a review score for Halo: Reach and sales is very high, but Kinect Sports is more about just having fun," said Greenberg, adding that Microsoft would certainly like to see high review scores, though he doesn't expect "the same type of correlation between reviews and actual sales of the game." Greenberg's comments echo similar comments from EA's Peter Moore last year, when he stated that casual Wii game sales are more dependent on Amazon user reviews than Metacritic. Check out the whole interview for Greenberg's thoughts on Steel Batallion, Black Ops versus Halo: Reach and PlayStation Move, which he doesn't see as direct competition for Kinect
Greenberg: Xbox 360 was top-selling console for fourth month in a row
Now that the NPD has decreed our mere mortal minds are unfit to handle hardware sales figures, we're tasked with finding information from alternative sources -- wait, what's this? Aaron Greenberg just tweeted that the Xbox 360 bested the competition for the fourth month in a row? Search: complete. Consider it the Halo: Reach bump. Previously, the Xbox 360 enjoyed three months of strong sales thanks to a hardware refresh, but Bungie's 343 Industries' franchise has been known to move consoles, so it's no surprise Microsoft dominated September. Greenberg elaborated in his following tweet that Microsoft sold 483,989 hardware units in September, "a 37% increase over last year." He also claimed the console is the only system with higher sales year-over-year. So help us settle a bet: how many of you picked up the special edition Reach console?
Kinect bundled with slim 4GB Xbox 360 Arcade for $300, new console for $200 in August
In addition to Kinect retail pricing, Microsoft announced a brand-new Xbox console: a 4GB Xbox 360 "slim" meant to replace the Xbox 360 Arcade SKU. "It will go on sale August 3rd in North America," Microsoft's Aaron Greenberg told Joystiq, "and later in the month of August around the world." This $200 console will sport the same new look as the Xbox 360 slim, "except it will have a matte finish," Greenberg said. Though there are currently no Xbox 360 hard drives on the market that support the new "slim" form factor, Greenberg told us that this 4GB unit "absolutely does have that expansion bay that we have the opportunity to use in the future." Between 16GB USB thumb drives and 4GB of internal storage, the entry-level Xbox is more attractive than ever. Microsoft also detailed a Kinect bundle, featuring the aforementioned 4GB Xbox 360 along with the Kinect sensor and Kinect Adventures for $300. "We think this is really a tremendous value," Greenberg said. "We believe the launch of this product is going to be driving a whole new series of new consumers into the Xbox 360 family." Hoping for another game besides Kinect Adventures in your bundle? Greenberg noted that Kinect Adventures is it for bundles. "We feel like that's really the perfect title to include [...] It's got the great jump-in, jump-out multiplayer gameplay as well." The $300 Xbox 360 Kinect bundle will be available alongside standalone $150 Kinect sensors at retailers on November 4th. Update: @AceyBongos (think Major Nelson, but with an accent) just let Twitter know that the European prices are "149.99 Euro for the camera + Kinect Adventures, 299.99 Euro for the 4GB console bundle." Some quick Google math puts those prices at roughly $200 and $390, respectively. Update 2: The UK prices are £129.99 for the Kinect and £249.99 for the bundle, as reported by Yahoo UK. %Gallery-97834%
Kinect priced at $150, includes Kinect Adventures
The question of Kinect pricing is over ... insomuch as there was any question. As was widely assumed – and widely listed on retailers, from GameStop to Microsoft itself – the Xbox's newfangled motion-sensing camera will retail for $149.99 this fall. There's also an answer regarding the pricing of Kinect retail software. While most stores have been listing Kinect software for the usual $60 Xbox asking price, Microsoft's Aaron Greenberg told Joystiq, "All of our Kinect retail games, from a first-party standpoint – Kinectimals, Kinect Sports, Kinect Joy Ride – will all be retailing for $49." Microsoft later followed up, letting us know that Dance Central, Harmonix's Kinect-powered rhythm game (and arguably the most well-received title in Microsoft's Kinect launch lineup) will also match the $50 first-party pricing. That $149.99 hardware price also comes with a copy of Kinect Adventures, the casual title from Microsoft's Good Science Studio, formerly known as SpawnPoint Studios. Microsoft promises that those who pre-order Kinect or the $300 Xbox 360 Kinect Console Bundle "today" will "receive a token to download three exclusive game levels for Kinect Adventures." Before you get to that, why not let us know where you stand in our highly scientific poll? Update: @AceyBongos (think Major Nelson, but with an accent) just let Twitter know that the European prices are "149.99 Euro for the camera + Kinect Adventures, 299.99 Euro for the 4GB console bundle." Some quick Google math puts those prices at roughly $200 and $390, respectively. Update 2: The UK prices are £129.99 for the Kinect and £249.99 for the bundle, as reported by Yahoo UK. %Poll-49789% %Gallery-97833%
'Project Milo' team about 50 strong; 'product' not coming this holiday
Pictured here we see the "Project Milo Team" hard at work, according to a TweetPhoto posted by Lionhead Studios' Sam Van Tilburgh today. Van Tilburgh's proof comes in response to comments made by Aaron Greenberg about the status of Lionhead's Milo & Kate project in a video clip (see 0:41 mark) posted on the Australia-based ABC "Good Game" site. "Obviously, that's a tech demo -- and technology -- that continues to exist, but right now it's not a game that we're planning to bring to market," Greenberg said of Milo in the brief clip. While Van Tilburgh could not openly comment to Joystiq on the assumption (based on Greenberg's statement) that Milo could remain a non-retail tech demo, he did clarify, "There's about 50 people on the 'Project Milo Team'" (which would seem an unlikely number of staff and apparent resources to devote to a mere demo). Van Tilburgh deferred to Greenberg, who tweeted this official statement today: "Project Milo absolutely continues in development at Lionhead Studios, it is just not a product we plan to bring to market this holiday." While carefully worded, Greenberg's statement suggests that Milo, in some shape or form, is likely to be integrated into a retail product in the future. Just last week, Lionhead head Peter Molyneux teased that there was "a very interesting reason" why the updated Milo & Kate demo was not shown to media outlets during E3. Could it be that Molyneux is saving the big reveal for his scheduled TED talk? Probably not -- but the "game changing" designer will be lecturing about his "astonishing virtual friend" on Tuesday, July 13. Hopefully, he'll start to Kinect some of the dots.
Live from Microsoft's E3 2010 keynote!
After last night's Kinect-ic event, what on earth could Microsoft have in store for its big E3 2010 press conference? A slimmer Xbox 360? Valhalla motherboards? Hulu integration? Surely there's gonna be a new game or two in store. Stay tuned -- doors open at 10:00AM PT / 1:00PM ET and the magic starts shortly after!
Interview: Aaron Greenberg, on Kinect core games, flailing
Can you tell us about the decision to have these two separate events and what the Natal event is really supposed to accomplish from a media perspective, that tomorrow's press conference won't be able to do? For us, this is a really special year. It was ten years ago that we unveiled the original Xbox and this is actually my tenth, and our tenth, E3. It's the beauty of our business. This will be the biggest year in the history of Xbox and really as we thought about E3, we've never had this much to share at one E3 as we do this year. We've taken a very non-traditional approach to E3. I think with what we're doing with Natal and working with Cirque du Soleil to bring that to life is a whole new way to tell a story.
Greenberg promises surprises from first-year Natal games
Aaron Greenberg, product manager for Xbox Live and Xbox 360, told Edge magazine (excerpted by CVG) to expect a wide variety of games in Project Natal's lineup. Well, actually, the way he puts it, you can't expect it: "I think people will be surprised even in the first year by the variety of experiences you'll get," he said, also noting that the company has "thought out the portfolio years in advance." We'll be able to evaluate the variety of that early lineup at Microsoft's E3 Natal event, according to previous statements made by the company. Seemingly transforming into Bizarro Reggie, Greenberg went on to channel the Nintendo promoter's gift of gab as he espoused the wonders of the Natal platform. "The beauty of Natal is that it brings you, male or female, young or old, an experience that everyone can enjoy," he said. "Whether it's gaming experiences or lifestyle experiences, everything we're doing in the design is about thinking of a way anyone can step in front of it and be able to use it in a matter of seconds."
Greenberg explains why 360 won't get internet browser
Speaking to Edge, Microsoft's Aaron Greenberg helped explain just why the Xbox will never, ever get its own web browser. According to Greenberg, browsing the web on a television makes for a "poor" experience. Instead, "The real magic," said Greenberg, "is to take those web experiences and optimize them for the living room." He listed the Xbox implementation of Netflix as an example -- the Xbox also has similar Twitter, Last.fm and Facebook apps -- and said that attempting to browse the web on a PS3 is "an absolute nightmare." Said Greenberg, "No disrespect, there's things I love about the PS3, but that's not one of them." He added that Microsoft wants the Xbox online experience "to be fun and optimized for the living room," and that the company will continue to expand on its applications in order to "get more richness." Of course, all of this skirts the main issue: Is an Xbox web browser worth dealing with Internet Explorer? [Via CVG]
NPD: Xbox 360 wins US sales war in a downbeat February
The cosmos must clearly have approved of Microsoft's actions over this past month, as today we're hearing the Xbox 360 broke out of its competitive sales funk to claim the title of "month's best-selling console" ... for the first time in two years. Redmond's own Aaron Greenberg describes it as the best February in the console's history, with 422,000 units sold outshining the consistently popular Wii (397,900) and the resurgent PS3 (360,100 consoles shifted, which was a 30 percent improvement year-on-year). In spite of the happy campers in Redmond and Tokyo, the overall numbers for the games industry were down 15 percent on 2009's revenues, indicating our collective gaming appetite is starting to dry up. Good thing we've got all those motion-sensing accessories coming up to reignite our fire.
Interview: Aaron Greenberg talks Xbox 1 Live shutdown, hard drives, and Games on Demand
If you thought the jam-packed Xbox lineup on display at the X10 event was exciting for you, imagine being one of the people in charge of it. Microsoft's Aaron Greenberg got to watch reactions to the lineup at the event all day -- except, of course, for the time he took out to speak to us about the crowded game schedule, Project Natal, and more. Greenberg remained genial even when faced with familiar questions about the ramifications of the removal of Xbox 1 Live support, and with random, odd questions generated from Joystiq's interview brainstorming session, such as: Joystiq: Can you make Kudo in Kodu? Aaron Greenberg: What? I don't know. Don't worry about it. Does not compute.
Greenberg: No plans for 250GB Xbox hard drive outside of bundles
If you've been downloading demos and premium themes at a furious pace in anticipation of an upcoming 250GB hard drive for Xbox 360, you may want to rethink your data footprint. Speaking to Joystiq yesterday at X10, Xbox 360 and Xbox Live Product Manager Aaron Greenberg told us that the 250GB hard drive is likely to remain exclusive to limited-edition bundles. "We did it with the Modern Warfare bundle, which, as people know, was a huge success, completely sold out," he reminded us. "We're excited to bring it back with the limited edition Final Fantasy bundle." Greenberg said that the limited nature of the bigger drive is "part of what makes it special." Greenberg also mentioned that much of the Xbox 360's functionality, like Netflix, Facebook, and Twitter, and even the Zune Video Marketplace, doesn't require storing big files on the hard drive. "That said, we understand that game demos, a lot of the game add-on content does take up space." "We're always evaluating," he said, "but for now we feel like the 120 is serving us very well as the standard offering, and then having the 250 as a limited edition is a good balance." Keep some space in your browser cache free for our full interview with Greenberg.
Xbox's Greenberg questions demand for at-home 3D
Over the course of this year's CES, it was easy to get swept up in the fervor around 3D technology. Not Microsoft's Xbox team lead Aaron Greenberg though -- in speaking with G4TV, Greenberg said he thinks "there's a lot of challenges about 3D in the living room." To Greenberg, it's not a question of technology (or lack thereof) that's holding back 3D, it's the home environment. "I don't know about you, but when I play games or watch TV, I've got my phone, I've got all kinds of things going on. I get up, I get down, I'm looking outside at the weather and it's ... I'm not in a dark theater, wearing glasses, staring at a screen. I think it's just a different environment." This isn't to say Microsoft isn't flexible when it comes to consumer demand -- quite the contrary! "As consumer interest for 3D grows, we'll grow with it," Greenberg admitted. "I think right now we're unsure what level of interest there is from consumers to really want a 3D experience in the living room." Currently, only a handful of games ( Avatar, Invicible Tiger, and upcoming XBLA racer Scrap Metal, to name a few) support 3D on Microsoft's console. "If it becomes really important and people want to do more with it, we're absolutely happy to support it," Greenberg assured. Of course, with plenty of resources currently invested in the development and launch of Project Natal and its motion-based technology, Microsoft certainly has incentive to keep interest in 3D at arm's length.
Project Natal to focus on custom-made 'experiences,' will tolerate conventional games too
Microsoft's Aaron Greenberg has opened up to our buddies over at Joystiq about the future direction of Project Natal, and the big takeaway from their chat is that Redmond intends to use the new hardware primarily for "brand new experiences" designed specifically for it. Essentially, this means the majority of Natal-enabled games will be Wii-like in their focus and promotion of motion as the control scheme, but before you dive into a vortex of panic, there were also reassurances that "developers will have that out there at their fingertips if they want to enable those features." We now know that 10 to 15 percent of the Xbox 360's processing power will be sucked down by Natal, which may or may not be a reason for this shift away from what was expected -- layering Natal on top of games as an alternative control scheme -- to this shpiel about "unique" experiences. Either way, so long as we get to play Burnout on this thing, we could care less what others do with it.
Project Natal focus on 'brand-new experiences' not 'little Natal components'
With the news that Project Natal would offload the image processing to the Xbox console – as opposed to handling those duties in hardware on the device itself – and consume as much as 10 to 15 percent of the console's overall "computing resources," we became concerned that the potential for "supplemental" input in core games would be blunted. When asked what percentage of the Project Natal-enabled games in development would be Natal-exclusive as opposed to Natal-enhanced titles, Microsoft's Aaron Greenberg told Joystiq, "Our focus is on most if not all them will fall into that category of completely unique, brand-new experiences for Natal." "We're going to manage the portfolio very carefully and our focus is going to be on bringing completely brand new original experiences to the market when we launch Natal," Greenberg said. "We're not looking at just adding little Natal components to games, we're looking at how do we actually bring an entirely new category of controller-free games and entertainment to the market so I think that's where we will continue to focus." But that doesn't mean that other developers aren't able to supplement their game's input with Natal controls. After the release this holiday, "developers will have that out there at their fingertips if they want to enable those features," Greenberg told us. "But I can't speak to what that means from a game development standpoint. As far as I'm aware, there's no real sacrifice." But Greenberg wasn't just talking up "new games" and "new ways to navigate" the console, but Microsoft is mysteriously promising "new entertainment-like experiences that will be enabled" because of the new interface. With the "focus" on "controller-free games" and not just adding "little Natal components to games" we're left wondering how Peter Molyneux's Fable 3 – which he confirmed will have Natal support – will implement that support. With a 2010 launch for both Fable 3 and Project Natal, we expect it will be one of the device's bellwether games.
Greenberg: 'millions of Natals in consumer's homes this holiday'
Discussing specifics of the company's forthcoming Project Natal, Microsoft's Aaron Greenberg told Joystiq, "We think that there will be millions of Natals in consumer's homes this holiday." To put that number into context, Microsoft sold 2.3m Xbox 360 consoles and Nintendo sold 1.7m copies of Wii Fit with bundled Balance Board in the US during the months of November and December, 2008. "Millions" of Natal units in a single holiday season is certainly an ambitious goal and one usually out of reach of most video game peripherals; however, Project Natal will be released with more than a year of hype behind it, not unlike the highly anticipated Wii Fit. With more than 39 million Xboxes worldwide, there's certainly a large enough platform footprint, and Greenberg (re)assures us that Project Natal will work on every Xbox 360 released to date, whether a hard drive is present or not. "As far as I'm aware, there is no requirement for a hard drive," Greenberg said. There is a 50mb software package that powers some of Natal's magic, which raises concerns that original Xbox 360 Arcade units wouldn't have the storage availability to use Natal. Greenberg assuaged our concerns, reminding us of Microsoft's NXE outreach, offering a free 512mb Memory Unit or a discounted hard drive. "It's kind of like the digital TV conversion you know, [subsidizing] the box," Greenberg said. "We did that with the New Xbox Experience because it did require some space and so we feel like now we're in an environment where we feel like we're fine."
Details, limitations of Xbox 360 Mediaroom 2.0 IPTV support
Three years after being unveiled at CES, Microsoft's Mediaroom software is finally coming to Xbox 360 (in the form of Mediaroom 2.0) "later this year" thanks to AT&T's U-verse service. But, that's all the details we had. Until today, when we spoke with Xbox's Aaron Greenberg as well as a Mediacenter spokesperson on the show floor who, between the two of them, managed to answer most of our questions. First, we asked Greenberg to explain the three-year delay between the technology's 2007 debut and this announcement. "Well, the technology that we showed [in 2007] was brand new and showing that it worked," Greenberg said. "What we then did was we went out to the IPTV content providers and said, 'Hey, now this is an option for you.'" And that option was, of course, to use the Xbox 360 to deliver IPTV content. Greenberg said, "So the technology works ... the Xbox 360 can serve as a set-top box, be a DVR, and run Mediaroom." But not so fast! We got a tour of the service and found a few disappointing shortcomings to that nominally appealing feature-set.
