ActiveE Concept
Latest
CE-Oh no he didn't!: BMW exec says electric vehicles 'won't work,' but would love to sell you one anyway
Jim O'Donnell, CEO and chairman of BMW North America, recently sat down with the Detroit News to discuss the ActiveE -- an electric version of BMW's 1 Series coupe, available for lease in the US this fall. Most CEOs would've probably used the opportunity to wax PR poetic about their company's bold, forward-looking ethos, because that's what CEOs do. O'Donnell, however, used the occasion to let us in on a dirty little secret: EVs don't actually work. According to O'Donnell's undoubtedly robust calculations, EVs won't work for "at least 90-percent" of the human population, at current battery ranges. The situation is so dire, in fact, that the US government shouldn't even bother wasting its $7,500 tax credits on frivolous things like innovation, national security and clean air. "I believe in a free economy. I think we should abolish all tax credits. What they are doing is putting a bet on technology, which is not appropriate. As a taxpayer, I am not sure this is the right way to go." O'Donnell went on to say he's "far more optimistic" about diesel's chances of increasing BMW's US market share -- because, you know, it's not like the oil industry gets any tax breaks, or anything. And it's not like diverting some money away from oil subsidies and putting it toward EV technology would create the "level playing field" that O'Donnell and his company so desperately need. No siree, the US energy market is just as pure and fair as it's always been -- and it certainly doesn't deserve to be corrupted by an EV tax credit pestilence. That said, O'Donnell would still really appreciate it if we buy the battery-powered i3 when it launches in 2013. Who knows? He may even throw in a free bridge, too.
BMW commits to Megacity EV by 2013, will start by testing ActiveE all-electric 1 series next year
BMW's first all-electric regular series production vehicle, the Megacity EV, has now been set in stone and inserted into the company's roadmap for a commercial launch in 2012 or 2013. The Bavarian automaker has gone official with word that it plans to use its Leipzig assembly plant to produce the car and further notes that it'll feature a similar setup to the ActiveE concept (pictured above), which is set for field testing in 2011. Essentially a 1 series that feeds off the electric grid rather than the nearest diesel pump, the ActiveE runs off an array of lithium-ion batteries á la the well liked but recently troubled Tesla Roadster, and will serve as a test mule for refining the underlying technology. Generating up to 170bhp might not sound all that impressive, but it should be more than sufficient for the urban commuters these vehicles will be aimed at. Now we just need Mercedes and Audi to match that release schedule and the electric car should finally have its day in the mainstream sun.
