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Apple launching marketing campaign for Final Cut Pro X
The LA Times is reporting that Apple, stinging from criticism from professional users that the 2011 redesign of Final Cut Pro X (US$299.99) had made it a "cheap product aimed at consumers," is launching an online marketing campaign today to try to win back professional video editors who may have switched to competitive software. The start of the campaign is timed to begin getting the word out prior to the start of the National Association of Broadcasters convention on April 6. Apple's campaign features Final Cut Pro X users like Julian Liurette of the Toronto Globe and Mail newspaper, who was skeptical of the app and waited a year before trying the new version. Liurette liked the new version so much that he's moved the newspaper's video operations from the old version to Final Cut Pro X. According to Liurette, "It's better on all fronts. Its interface is 100 times more interesting. And it's much, much faster." Apple hopes to change the mindset of people like Harry Miller, head of the American Cinema Editors' technology committee, who said "Personally, I'm still suspicious of Apple ... I don't want to invest money in any of their hardware or software when they might drop features in new versions." To do so, three stories will be posted on the website today including that of Liurette. Also expected to tout the features and speed of Final Cut Pro X are Tsui Hark, a big name in Hong Kong cinema circles, and Azteca Telenovela editor Jonathan Contreras. The latter pro says that "For a TV editor, speed is everything. And Final Cut Pro X is faster than any other editing application I've used." The campaign has begun, and the videos are viewable on the Final Cut "In Action" web page.
Facebook marks one billion users by launching its first major ad
It's managed to get to one billion users without the aid of a traditional ad campaign, but the social network has now taken advantage of that milestone to try something different. Mark Zuckerberg has today introduced the company's first proper ad, a one minute and thirty second video dubbed "The Things That Connect Us" that was produced by ad agency Wieden & Kennedy and directed by Alejandro Gonzalez Inarritu. According to Zuckerberg, the ad was made to "honor the people we serve" and "express what our place is on this earth," adding that Facebook belongs to a "rich tradition of people making things that bring us together." Like chairs. See it for yourself below.
Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video)
Sony isn't known for rolling out the red carpet when one of its phones arrives Stateside, although that's partly because US carrier-endorsed versions are few and far between. It clearly sees the Xperia Ion as worth the five-star treatment it's giving the rest of the 2012 Xperia line: the company is starting a rare TV ad campaign to pitch its 720p wunderkind to an American audience that might not have noticed the Ericsson badge going away. As you'd expect, the pseudo single-take spot ends up being as much a vehicle for pushing other Sony projects as it does for the Android phone in question; we hope you don't mind getting a brand overdose. With that in mind, there's more action and explosions per square capita than in any other smartphone ad in recent memory, so if you're upset that other smartphone ads are just too... peaceful, click Play and get your fill of danger.
RIM launches BlackBerry 'Be Bold' ad campaign, superheroes nowhere to be seen (video)
To many's disappointment, superheroes weren't exactly on RIM's list to be the face of its latest advertising crusade. Simply dubbed "Be Bold," the ad campaign focuses boldly on the famed BlackBerry Messenger, as well as the productivity aspects found in the 9900. Research in Motion is also taking a swing at its competitors with expressions like "I'm about action, not distraction" and "we need tools, not toys." At this point, the Canadian manufacturer will take what it can get, thus it shouldn't come as a surprise that it's showing off what some consider its best traits. Wondering what all the fuss is about? Head on past the break to take a quick 30-second glimpse and see if it's enough to get you over to the Bold side.
Google launches PSA-style 'Good to Know' ad campaign, wants to keep us safe
Google's no stranger to privacy-related controversy, which may explain the motivation behind its latest ad campaign. On Tuesday, the company will launch a series of ads across major newspapers, magazines and billboards, as part of its new "Good to Know" initiative, designed to make the internet "a safer, more comfortable place." According to Google, these ads will offer tips and advice on how to secure your personal information online, including details on how to protect your passwords from web predators. The entire campaign has a distinctly PSA flavor to it, though there's also a different subtext at work here, since Google is effectively branding itself as "the one you can trust." There are certainly some who would dispute that, but at a time when most privacy concerns are focused squarely on the government, it may be a good time for Google to crank up its PR machine. Find out more at the links below.
Netflix close to signing deals with Sony, Disney, Paramount and ITV, to debut in the UK soon? (update: pricing pegged at £5.99/month, website live)
Those with a PS3 in the United Kingdom might have gotten a sneak peek at a placeholder, but according to The Guardian, apparently its proper "early 2012" launch isn't far off. Purportedly the video streaming service is close to signing rights to content from Sony, Disney and Paramount, which'll join existing agreements with Lionsgate, Miramax and MGM. But it isn't just studios, as Channel 4 and ITV are supposedly close to joining the UK bash as-well. If everything goes to plan, most of the British Isles will be treated to an ad campaign that'll reveal all next week. Game on, Lovefilm. Update: Well, it looks like we don't have to wait until next week for all of those details after all. Some Google ads have now started appearing in searches for Netflix that peg the price at £5.99 per month (or about $9), and also confirm that the service is headed to the Wii and Xbox 360 in addition to the PS3. Unfortunately, that netflix.com/UK page isn't functional just yet. Update 2: Looks like the UK website is live for many, confirming the Google ad pricing. Check it out after the break. [Thanks, Chris, James]
First Nokia 800 ads spotted, announcing the arrival WP7 for Finnish faithful
Nokia keeps promising that its first Windows Phone 7 device will be shipping by the end of the year and, though the company is cutting it close, we may actually see that vow fulfilled. It's already been caught in spy shots a few times over, but now marketing materials for the Nokia 800 have started to leak out. With Nokia World only a few weeks away, it makes sense that the Finnish manufacturer would want a campaign ready to roll. The ads for what was formerly known only as Sea Ray talk up WP7's social features, with one declaring "Take, tag, sort and share. All in a flash." It's hardly a confirmation, but this is as good as sign as we've seen that Nokia will actually deliver us a little slice of Mango before it's time to buy a new calendar. [Thanks to everyone who sent this in]
Nokia prepping $120 million ad campaign ahead of Windows Phone launch?
With the dust from its Microsoft partnership having somewhat settled, Nokia is reportedly looking to kick off its forthcoming line of Windows Phones with a major marketing campaign. According to Marketing Magazine, Elop & Co. have already devoted some £80 million (about $127 million) to the six-month ad endeavor, which is expected to launch in October. Considering all the job cuts and downwardly revised corporate forecasts, an advertising refresh would seem like a logical way for Nokia to embark on a new era. But the company is remaining rather mum on the subject, saying, "We are excited about the Nokia with Windows phone, but it's not our policy to comment on specific campaigns for unannounced products." Awkwardly executed "leaks," on the other hand, are an entirely different matter. [Thanks, John]
McDonald's interactive Pong billboard brings big-screen elation, tomorrow's lunch
You could enjoy that Big Mac in the peace and artery-clogging quiet of your local McDonald's, or you could just catch the next flight to Stockholm, where Ronald apparently serves his meals with a side of interactive, outdoor gaming. It's all part of something called Pick n' Play -- a new (and pretty ingenious) ad campaign that invites pedestrians to play a game of Pong on a giant Mickey D's billboard, using only their smartphones. All you have to do is stand in front of the display, log on to Pick n' Play's site from your handheld, and wait for your phone to verify your location. From there, you'll have to manipulate an onscreen paddle using your device's touchscreen, while doing battle with a game that gets increasingly more difficult. Last thirty seconds, though, and you'll get a free, lipid-drenched treat of your choice, courtesy of the Golden Arches. Best of all, you won't even have to download an app to get your Pong on -- putting you one step closer to that coronary you've always wanted. Trot past the break to see it for yourself.
Intel's Museum of Me finally gives your Facebook ego the attention it deserves
You've mastered the art of the high-cheekboned self-shot. Your acute taste in Iranian New Wave cinema is on full display. That leggy blonde who just so happens to appear in all 200 of your Spring break photos? Why yes, you two do have a thing going on, but honestly, it's no big deal. You didn't even tag her. Yes sir, your Facebook profile is in top form -- a veritable shrine to your unparalleled wit, your ferocious intellectual prowess and your unearthly solipsism. But is it enough? Is your life really getting the Stalinesque digital commemoration it so sorely deserves? These are the questions you have to ask yourself before walking into Intel's Museum of Me -- an interactive ad campaign for the Core i5 processor that takes online ego-stroking to an entirely new level of dystopia. All you have to do is allow Intel's app to harvest your Facebook information, and the program will begin curating an "art" exhibition devoted to your "life." The result is a brief video tour of your very own museum, replete with heartstring-tugging music and the requisite profile picture collages. It's just like walking through the MoMA, but instead of staring at a Lichtenstein or Pollock, you're reminded of, say, those three years you spent with the girl who broke your heart and smashed it to pieces -- or, you know, something like that. If you're into that sort of self-torture, hit the source link to build your own.
The PlayStation MoveMen are watching you
Sony may still be relying on Kevin Butler and Marcus Rivers to sell its gear over here, but it looks like the company's entered an entirely different realm in Norway. It's just rolled out a new ad campaign for the Norwegian launch of the PlayStation Move that features the "MoveMen," a dynamic, all-seeing duo that watches for a lack of partying and delivers the Move to those in need. The question is: who moves the MoveMen? Head on past the break to see the see the ad yourself, and hit up the Flickr link below for some behind-the-scenes shots.
Apple pulls the plug on 'Get a Mac' ad campaign
There's been rumors that Apple had ended its long-running of "Get a Mac" ad campaign ever since Justin "Mac" Long said he thought they might be done last month, and it looks like that's now finally been confirmed by Apple -- the company has pulled all the ads from its site and is instead redirecting folks to its new "Why You'll Love a Mac" page. Of course, the move doesn't exactly come as a huge surprise considering that Apple hasn't produced a new one since its Windows 7-challenging ads last October, and Apple has certainly had plenty of prime material since then. Head on past the break for look at one of the more recent highlights, and hit up the more coverage links below if you feel like reminiscing a bit more. As for what's next for Apple, we can only guess. A triumphant return of Jeff Goldblum, perhaps?
HP rolls out 'Let's Do Amazing' ad campaign
We'd already gotten word of HP's new $40 million "Let's Do Amazing" ad campaign earlier today, but the company has just now rolled out its first series of ads to give us some indication of how all that money is being spent. Somewhat curiously, for an ad campaign partly intended to reintroduce the HP brand to consumers, the ads stray pretty far beyond HP's consumer products (including a trip to a UPS sorting facility and the Venetian's IT department), but we do at least get to see Dr. Dre extol the benefits of HP Beats audio -- not to mention a little beatboxing from Rhys Darby of "Flight of the Conchords," who serves as the host of the ads. Head on past the break to check out the Dre ad and HP's introduction video, and hit up the link below for the rest of the series.
Gigabyte's M1305 ad campaign says docking a laptop is like picking your nose
External graphics cards may well be a rarity these days, but we're not sure if this simple fact justifies the launch of a grotesque and debatably heinous ad campaign. As you can so clearly see above, Gigabyte disagrees. In order to promote its Taiwanese M1305 CULV laptop cum external graphics card dock (housing an NVIDIA GeForce GT220 desktop VGA card), it released posters featuring a disoriented person poking his / her nose, each of which were presumably in the process of "doing some soul searching." Curious as to what these ads actually say? "How good is an expansion dock with integrated graphics card? Plug in a Gigabyte laptop and you'll find out!" Thanks, but no thanks Gigabyte -- we're currently preoccupied with flushing our memories of this visual disturbance you've just forced upon us. Psst... two more posters after the break for extra raunchiness! [Thanks, TheLostSwede]
Verizon asks 'if the iDoesn't, what does?'
The "there's a map for that" ad was a pretty aggressive way to broadside AT&T and the iPhone, but it looks like Verizon's just getting warmed up. We're hearing that the carrier will be kicking off a major new campaign this evening during the Yankees-Angels game that'll feature "a very different look and a whole new attitude," calling out the "iDevice" (their words, not ours) for all the things it can't do. That's a bold offensive for a carrier that historically has lacked breadth and depth in its smartphone lineup, but with the big new Android releases coming down the pike, this might be perfect timing -- and a strong implication that we can seriously put those endless Verizon iPhone rumors to bed for a little while.
Verizon removes gloves, begins 'There's a map for that' anti-AT&T ad campaign (video)
Ouch. If you've been waiting for another flare up in the old carrier wars, here you have it. Turning Apple's "there's an app for that" slogan on its ear, Verizon has introduced a campaign touting its network coverage. The ads -- which highlight the company's new tongue-in-cheek "there's a map for that" catchphrase against tuneful, chirpy music -- also boast that Verizon's 3G blanket is a whopping five times the size of AT&T's. Does this do anything to dispel the idea that Verizon and Apple may be getting together for that phantom tablet? Who knows, but it's fun to watch the fireworks. Check out the full commercial after the break. [Via All Things Digital]
Apple bites back at Laptop Hunter ads, 'agrees' with Microsoft that Macs are cool
Looks like Apple finally has something to say to Lauren, Giampaulo, Lisa, Jackson, and any future laptop hunters showcased in Microsoft's new commercial series. In a statement to Macworld, spokesperson Bill Evans goes through the usual list of touted Mac features -- security, stability, design -- before quipping, "a PC is no bargain when it doesn't do what you want." Ouch. He continues by "agreeing" with Microsoft that, yes, everyone does think its computers are cool. We don't expect Redmond's ready to end the ad campaign anytime, and as enjoyable as this statement is, our only hope is that the gang at Cupertino ups the ante and retaliates tit-for-tat by sending Hodgman on an filmed adventure through Best Buy.
Poll: Is Microsoft's new ad working?
By now you've probably watched the Bill Gates / Jerry Seinfeld Microsoft ad a dozen or so times (if not, get to it). If you're like us, you've got a healthy conversation happening about what the new campaign means, and whether or not you actually like the thing. According to a leaked internal email from Redmond's senior vice president Bill Veghte, this first installment in what will be a series of commercials is meant to function as an "Icebreaker to reintroduce Microsoft to viewers in a consumer context." It seems that the company is following the path they've stamped out with their previous media burst, the Mojave Experiment, which appears to be less concerned with changing the product (Windows), and more concerned with changing consumers' perception of the product. In Veghte's words, "Telling our story means making significant investments to improve the way consumers experience Windows." So here's our question to you: is Microsoft on the right track here? Let us know in the poll below! (You can also read the full text of the email after the break) %Poll-19148%
AT&T dropping "fewest dropped calls" claim
Maybe it stems from Sprint's bellyaching and subsequent legal action, maybe it stems from the fact that the claim was of questionable accuracy to begin with -- but either way, AT&T is no longer spouting off that it has fewer dropped calls than any other national carrier. It's allegedly part of a larger ad shift to the more nebulous (and less legally binding) "more bars in more places" campaign, but really, we suspect there was just a little too much heat coming from various competitors, consumer advocacy groups, and individual subscribers to continue bothering to attempt to back up the statement. So, readers: if it's not AT&T with the fewest dropped calls, who is it? Thoughts?[Via Wired]
