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Facebook takes down hundreds of spam accounts and Pages
Facebook announced today that it is taking down 559 Pages and 251 accounts for breaking its rules on spam and coordinated inauthentic behavior. Though that's a relatively small number for Facebook -- by the second quarter of this year, it had already removed 583 million fake accounts -- this round of takedowns shows how the company is targeting spam that's motivated by money rather than politics.
YouTube restores Logan Paul's ad revenue following suspension
Apparently, YouTube's temporary suspension of Logan Paul's ad revenue was very temporary. The company has resumed running ads on the comedy star's channels this week, roughly two weeks after it cut the promos off for a string of behavior that included posting a video of a suicide victim. He's still under a 90-day "probation" that prevents his videos from showing up in recommendations for non-subscribers (both in the trending tab and notifications), and disqualifies him from the Google Preferred ad program.
YouTube temporarily cuts off Logan Paul's ad revenue
YouTube star Logan Paul is in hot water again with YouTube, following his suspension from the service's Preferred Ad program for posting a video of a suicide victim in Japan. YouTube has temporarily suspended all ads on his channels, cutting off revenue estimated between $40,000 to $600,000 per month. On Twitter, YouTube Creators cited his "recent pattern of behavior," as reason for the suspension. Paul posted an apology video following the first suspension, but has since gone back to his shock tactics, posting videos showing dead fish and the tasering of a dead rat.
Facebook’s new guidelines could block news outlets from ad revenue
Facebook announced new guidelines today about what sorts of content can collect ad revenue on its platform. While it clarified the types of publications that will no longer get ad money, it also removed the line between content that promotes unsavory or offensive subjects and content that's reporting on them -- a move that could have a big impact on the sorts of topics that will appear on Facebook.
Ad network revenue shows iOS and Android are almost tied
A monthly report from Mobile ad network Millennial Media paints a familiar picture of the smartphone market. According to impressions data, the iPhone is the top individual phone on the ad network, while the iPad is on the rise with a 29% jump in impressions from last month. Apple was the top manufacturer with a 30% impression share. On a platform basis, Android was the leading smartphone OS with a 53% impression share, while iOS was a distant second with a 27% impression share. Rounding out the platform listing is RIM at 17%, Symbian at 2% and Windows Phone 7 at 1%.This impressions data reflects the number of times an ad is viewed. Ad revenue from apps paints a different picture than the impressions data. In ad revenue, iOS and Android are neck and neck. iOS had a slight lead with 45% share, while Android had a 43% share. RIM grabbed 9% of ad revenue, while the remaining 3% is picked up by other platforms. iOS is holding a slight lead over Android, but the green robot is closing in fast. In April, iOS was at 50% and Android was trailing with a 39% share. In May, that gap narrowed, and the two platforms may trade places in June.
Google cutting in Android carriers, manufacturers on ad revenue? (update: not according to Google)
Free, ad-supported phones have long been a rumored endgame for Android, but the way that model ends up playing out may not happen the way everyone thought. mocoNews is citing "multiple sources who are familiar with the deals" in saying that Google has been sweetening the pot for both manufacturers and carriers of Android devices by tossing in a cut of the ad revenue generated from their services -- search, Maps, and the like. This would certainly explain Android's stratospheric rise through the ranks in carriers' lineups around the globe, and -- more importantly for consumers -- gives them more wiggle room to slap huge subsidies on handsets (assuming the trickle-down economic effect kicks in at all). For competitors, Google offers a unique value proposition here that can't really be met by anyone except perhaps Microsoft -- and with Redmond looking to reestablish its relevance in the mobile space this year more than any other in recent memory, we could definitely see the two sparring to line Verizon's and AT&T's pockets with the most green. Naturally, all the parties involved have clammed up -- no one's saying a peep about whether this is true, or to what extent -- but we certainly wouldn't be surprised. Update: Google pinged us refuting this report, and even gave us a statement to match (in relation to the source material), which is as follows: The article is not true. We share revenue on search, not on mobile applications. The same is true for non-Android devices that use Google as the default search engine.
