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Dish and Disney's new deal cuts into ad skipping, allows for internet-only video service
TV networks have long been embroiled in a legal battle with Dish over ad skipping built into the Hopper DVR, but the two sides are finally starting to lay down their arms -- and there may be a few perks for viewers as a result. Disney and Dish have reached a TV distribution deal that gives Dish the rights to stream Disney-owned channels online, both through services like WatchESPN as well as an internet-based TV service from Dish itself. In other words, you may not need a satellite dish to start watching. There is a catch, of course. Both companies have agreed to drop their lawsuits, but Dish will have to prevent Hopper owners from skipping ads on Disney-produced shows until three days after they air. The move should appease Disney advertisers that depend on three-day audience ratings. The agreement should still give Dish subscribers more ways to watch TV, but it could lead to other broadcasters demanding ad skipping limits -- and one of the Hopper's main features could be much less useful.
Apple reportedly pitching ad skipping technology to cable companies
Tim Stevens, forever known as a bearded legend and a dignified gentleman in the realm of Engadget, once placed a small sum of money into a charity bet with Gene Munster. At question, as you'll likely surmise, was whether or not Apple would reinvent television before the end of the year. The outfit's CEO has since upgraded the Apple TV from a hobby to an "area of intense interest," and it seems that discussions are indeed in the works. Jessica Lessin, formerly of Wall Street Journal fame, has been known to break an Apple story or two, and she's recently published a report that puts Apple and cable companies at the table to discuss the premise of ad skipping. Simply put, Apple wants to offer consumers the ability to watch live and on-demand programming "over an Apple set-top box or TV" at a premium, with ads being skipped over and ISPs receiving a slice of the money. That money, of course, would seemingly have to trickle down to the companies who are getting (potentially) shafted when it comes to air time, but details surrounding that notion seem to be unclear. Of course, one could say that folks are already addicted to skipping ads, and if Apple's crafting an idea to make anything from a phenomenon that's already happening... well, you could certainly imagine one or two executives having a listen.
TiVo issues 30 for 30 interactive ad challenge to shift how brands buy advertising
The way TiVo sees things, advertisers shouldn't foolishly pay for ads no one is watching thanks to their DVRs, when they could use the same money to pay TiVo -- a DVR company -- for special ads DVR users are more likely to see. At least that's what we're getting from their recently announced 30 for 30 interactive ad challenge, which involves asking advertisers to move money from poorly performing prime-time 30-second TV spots and instead put it towards buying 30 days of ad exposure on TiVo. For those unfamiliar with TiVo's ad offerings, this exposure appears as clever advertisements shown in places such as the pause menu and home screen, or via special placements through fast-forward billboards and interactive tags that appear during regular commercials. While this may be bad news for TiVo's commercial-hating users who bought the device to avoid ads in the first place, depending on the trial's success, we're hoping TiVo could earn enough dough to drop the monthly subscription fee -- that is as long as VOD doesn't make the discussion moot. Sure the concept is crazy enough to make even Joseph Heller proud, but thankfully whatever happens, there's still HBO.
Are DVRs actually going to save the network TV model?
Stay tuned for the network's latest DVR strategy: acceptance. Armed with the latest Nielsen data, ABC, CBS, NBC and Fox are rushing to tell advertisers that even with a set-top box and its bevy of pauses, fast forwards and 30 second skips at the ready -- we're guessing this doesn't apply to Media Center users on automated setups -- most viewers simply settle in and watch the commercials anyway. The New York Times breaks down the commercial-plus-three ratings system the networks initially opposed that could end up saving shows like Heroes from cancellation -- though a return to the old way of thinking might be worthwhile if it means an end to that show's now pitiable existence.
Survey finds DVR usage eating into DVD viewing, not TV
Content owners have long since looked down upon the almighty DVR, but a recent survey suggests that they actually have little to worry over. In fact, over 90% of individuals surveyed by Knowledge Networks admitted that they "typically watch TV during the prime-time hours of 8:00PM to midnight," which is a rate similar to that of four years ago. According to the company's David Tice, "increased DVR usage seems to come at the expense of watching purchased video," hinting that the decrease in home video sales could be linked to the ability to watch one's favorite shows at any time of the day. 'Course, this evidence here does clash somewhat with other numbers, but we aren't shocked at all to hear that people would rather watch something instantly on their DVR instead of going to the video store.
Verizon delivers fast-forward-disabled HD VOD content from ABC
My, my -- this is just gross. In an awkwardly positive release, Verizon is gleefully announcing the launch of ABC video-on-demand content on its fiber-based FiOS TV service. Unfortunately, that very content is of the "fast-forward-disabled" variety. If you'll recall, we've seen ABC lock up its VOD content on other carriers before, but we're still dismayed that the suits up there at Disney-ABC Television Group won't provide on demand entertainment that's, you know, on demand. If there's a silver lining, FiOS TV users nationwide will be able to catch all of ABC's hit shows a day after they air in high-definition, which sure beats watching commercials in SD.
Research affirms that DVR owners do indeed blaze by commercials
You know those situations where everyone knows something yet no one is courageous enough to just blurt out the obvious? Pardon us, but yes, people do actually use their DVRs to skip commercials. In case our word isn't good enough for you, research firm Oliver Wyman has just completed a study which found that 85% of the 1,000 global participants used their DVR to skip at least three-quarters of all commercials. Furthermore, most viewers stated that they would not be willing to "watch advertising even when it underwrites free content," and they wouldn't want to pay extra (in addition to the DVR cost, we presume) to remove ads. Really though, we ad skippers are simply keeping those lucrative media marketing firms on their toes, and trust us, they have / will continue to find ways to circumvent our circumvention. Full release after the jump.
Report shows millennials more savvy about emerging TV technologies
Let's be honest -- we all understand that the younger set is entirely more likely to dig (i.e. understand) emerging technologies compared to those who've been around for a few more decades, but a new survey commissioned by Hallmark Channel confirms everything you've been assuming. Reportedly, just 31-percent of millennials (primarily in the 18 - 34 media target) found "new television technologies" to be complicated versus 55-percent of baby boomers. Furthermore, nearly half of those in the former category use their DVR regularly while just a quarter of boomers do so. Humorously enough, a staggering 87-percent of the millennials surveyed said that they "regularly fast-forward through commercials," and we can certainly raise our glasses to that. Laugh while you still can, young ones -- one day you'll be calling your kids to get the remote working with your 19-year old BD-UP5000.[Image courtesy of Chris's Picasa Gallery]
IBM files patent app for non-skippable DVD advertisements
While we've seen a slew of patent applications revolving around DVR-based ad skipping, IBM is apparently looking to get in on the action with DVDs that feature non-skippable advertisements. As David Freeberg noted, we too are pretty surprised that such an idea isn't already patented, but nevertheless, the theory in and of itself is a double-edged sword. At first glance, hearing that we'd be forced to watch plugs -- which could be stored on the DVD itself or retrieved via the internet -- on our flicks doesn't exactly incite fits of jubilation, but as Freeberg points out, this could be used to offset or at least subsidize the actual cost of DVDs. Additionally, we could envision marketers licking their chops at the chance to insert modern, relevant ads into films via the web, but the actual impact on the consumer still seems murky. 'Course, there's no telling whether or not this patent will be granted, but it opens up some interesting avenues, nonetheless.[Via ZatzNotFunny]
Time Warner readying modified fast-forward functionality for DVRs
While Time Warner Cable (partly owned by Time Warner, parent company of AOL, which owns Engadget) won't go down as the first cable company to modify the oh-so-lovable fast-forward feature, at least the latest hamstringing won't affect those willing to pay up. Dubbed "Look Back," the newfangled DVR feature will reportedly come "without a monthly fee," and will only allow customers to skip ahead and back in predetermined chunks of time; moreover, it will be limited to programs that are watched back before midnight of the day they air. The firm plans to test it out this October in South Carolina before "gradually introducing it around the country," and it was also noted that this -- along with the "Start Over" feature that functions exactly as it sounds -- would not require viewers to "remember to record programs," but alas, it also eliminates the ability to keep a library of stored content onboard. Ah well, so long as we diehard DVR users can keep on coughing up the dough required for a fully-functional FF button, we've no real qualms with this option joining the fray.
Cox disables ad skipping on ABC and ESPN VOD content
The constant battle between impatient television viewers and disgruntled providers got a shot of adrenaline today, as Walt Disney's two biggest channels have inked a deal with Cox Communications that is sure to simultaneously appease marketers and enrage customers. Reportedly, Cox will now begin to "disable the fast-forward feature that allows viewers to skip ads" in both ABC and ESPN video-on-demand, meaning that users who choose to view older programming via Cox's VOD channels can smash the FF button 'til their heart's content and get nowhere. Of course, users who actually set their DVR to record said content at its normal airing time are still free (for the moment, at least) to blaze right on through those annoying blips commercials, which means that you should probably become a lot more disciplined in your DVR scheduling if you belong to Cox. The worst (or best, depending on perspective) part is the precedent that this sets, as now the door is gaped wide open for more and more providers to grab the reigns of our DVRs and dictate just how far we push the notion of timeshifting. [Warning: Read link requires subscription][Via TechMeMe]
TiVo's StopWatch to offer up precise viewer statistics
TiVo's transformation from a ad-skipper's best friend to an ad agency's biggest asset is nearly complete, as the firm's StopWatch system is aimed to provide "second-by-second" viewing data which Nielsen has refused to offer thus far. While the company went public about its intentions to become an ad-friendly platform awhile back, it looks like the time has come for its voyeuristic service to go live, as it begins marketing a system to carefully watch its 4.5 million or so customers whiz through commercials and schedule season recordings. This indeed marks the "first time a syndicated ratings service has detailed live and time-shifted viewing data on a second-by-second basis," which advertisers should absolutely drool over. Notably, Starcom has already signed on as TiVo's first taker, and with the amount of critical data now available to media agencies, we hardly believe it'll be the last. So the next time you crank up your TiVo and cruise on by every single costly commercial on your favorite recorded drama, take comfort in the fact that Big Brother is taking notes on a moment-by-moment basis.[Via PVRWire]
Sony offers up interactive DVR advertisements
Since advertisers -- and broadcasting companies -- aren't exactly fond of folks cruising through those ads while watching a recorded show through their DVR, and can't seem to get legislation to make it illegal passed just yet, a few companies have resorted to clever tactics to get those spots viewed. KFC offered up a "secret message" that could only be seen if witnessed in slo-mo, and TiVo has been testing fast-forward-proof banner ads to get the idea across even when blasting through the commercial breaks. Now Sony is getting in the act, by teasing viewers with an interactive plug for its Bravia TVs that shows "alternate endings" tailored to both men and women. It should be noted that only viewers watching through a DVR / TiVo will have the, um, luxury, of being able to pick and choose which endings to see. Sony apparently hopes to draw more attention to that fresh new LCD lineup by making stagnant ads a bit more lively, but we think they should be focusing on ramping up production on those sure-to-be-sold-out-everywhere PlayStation 3s.[Via PVRWire]
