ad revenue
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Twitch says its new ad revenue program will make payouts more reliable
Streamers will earn a guaranteed amount of ad revenue per month.
Google targets ads at gamers who don’t make in-app purchases
If you're one of the few mobile gamers who actually spend money on in-app purchases, you might begin to see fewer ads. While developers make most of their money with advertising, in some cases, ads hurt in-app purchases by disrupting the gameplay of cash-flush gamers. Now, Google is using machine learning to only show ads to players who aren't likely to spend money on in-game purchases. This will spare big spenders the interruption.
Nintendo planning YouTube revenue-splitting affiliate program
Nintendo is planning a revenue-sharing affiliate program for those using gameplay footage of its games on YouTube. Video bloggers and "Let's Play" creators alike will need permission from the publisher to broadcast their gameplay clips, according to two tweets from the publisher (as translated by Gamasutra). Just over one year ago, Nintendo issued Content ID Match copyright claims on YouTube videos that featured gameplay clips from its suite of published titles. After the backlash that followed the House of Mario attempting to obtain the whole pie from YouTubers, it's now settling for a slice of it: The new affiliate program would see ad revenue from videos split among Nintendo, Google and the video creators themselves. Nintendo is apparently getting a head start, as it has already tagged recent gameplay videos, placing their advertisements on them. It's still unknown whether YouTube's Content ID Match system would affect livestreaming platform Twitch, providing the reports that YouTube is in talks to acquire Twitch for $1 billion go through. [Image: Nintendo]
Ad network revenue shows iOS and Android are almost tied
A monthly report from Mobile ad network Millennial Media paints a familiar picture of the smartphone market. According to impressions data, the iPhone is the top individual phone on the ad network, while the iPad is on the rise with a 29% jump in impressions from last month. Apple was the top manufacturer with a 30% impression share. On a platform basis, Android was the leading smartphone OS with a 53% impression share, while iOS was a distant second with a 27% impression share. Rounding out the platform listing is RIM at 17%, Symbian at 2% and Windows Phone 7 at 1%.This impressions data reflects the number of times an ad is viewed. Ad revenue from apps paints a different picture than the impressions data. In ad revenue, iOS and Android are neck and neck. iOS had a slight lead with 45% share, while Android had a 43% share. RIM grabbed 9% of ad revenue, while the remaining 3% is picked up by other platforms. iOS is holding a slight lead over Android, but the green robot is closing in fast. In April, iOS was at 50% and Android was trailing with a 39% share. In May, that gap narrowed, and the two platforms may trade places in June.
Google cutting in Android carriers, manufacturers on ad revenue? (update: not according to Google)
Free, ad-supported phones have long been a rumored endgame for Android, but the way that model ends up playing out may not happen the way everyone thought. mocoNews is citing "multiple sources who are familiar with the deals" in saying that Google has been sweetening the pot for both manufacturers and carriers of Android devices by tossing in a cut of the ad revenue generated from their services -- search, Maps, and the like. This would certainly explain Android's stratospheric rise through the ranks in carriers' lineups around the globe, and -- more importantly for consumers -- gives them more wiggle room to slap huge subsidies on handsets (assuming the trickle-down economic effect kicks in at all). For competitors, Google offers a unique value proposition here that can't really be met by anyone except perhaps Microsoft -- and with Redmond looking to reestablish its relevance in the mobile space this year more than any other in recent memory, we could definitely see the two sparring to line Verizon's and AT&T's pockets with the most green. Naturally, all the parties involved have clammed up -- no one's saying a peep about whether this is true, or to what extent -- but we certainly wouldn't be surprised. Update: Google pinged us refuting this report, and even gave us a statement to match (in relation to the source material), which is as follows: The article is not true. We share revenue on search, not on mobile applications. The same is true for non-Android devices that use Google as the default search engine.
