Adapt BB
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Nike brings self-lacing Adapt tech to the Jordan XI
Nike is incorporating powered lacing tech into a Jordan shoe for the first time with this special edition Air Jordan XI Adapt.
Nike's new self-lacing basketball shoes go on sale Sunday for $400
Last year Nike applied self-tightening / self-lacing tech to a basketball shoe for the first time with its Adapt BB. Now the Adapt BB 2.0 is ready to go on sale this Sunday as the NBA celebrates All-Star Weekend. The shoes have already been worn in-game by Memphis Grizzlies rookie Ja Morant (below) and now you can get your own pair -- if you can stomach the $400 price tag. That's even more than the $350 price of last year's shoes, although they do come with some improvements and is still less than the $720 price of the first HyperAdapt.
Nike puts an accessibility twist on its iconic Air Jordan 1
The Air Jordan 1, which NBA legend Michael Jordan debuted in 1985, continues to be one of Nike's most popular sneakers to this day. Throughout the years, the company has launched hundreds of different iterations of its iconic model, and now it's putting another twist on it that has the potential to help athletes and other people with disabilities. The AJI High FlyEase features Nike's FlyEase technology, one that was introduced in 2015 and is designed to make it easy for anyone to get their sneakers on and off quickly and easily.
Nike designer Tinker Hatfield makes the case for self-lacing shoes
Tinker Hatfield made people jump off their seat at a SXSW 2019 panel. Literally. The legendary Nike designer, who's behind the Air Max and most iconic Air Jordans, took off the sneakers he wore to the stage and gave them away to one lucky person in the crowd. Then, to top it all off, Hatfield put on a pair of yet-to-be-released Nike Reacts -- no big deal. But he didn't come to Austin just to hype up sneakerheads. During his session, Hatfield of course talked about the Nike Mag, HyperAdapt and Adapt BB, the three self-lacing shoes he has designed for the sportswear giant.
