Google and Adidas prep smart insoles that tie into 'FIFA Mobile'
Your real life footwork could improve a virtual soccer team.
Adidas expands beyond Parley with new recycled plastic fabrics
The materials will help Adidas achieve its goal to only use recycled polyester for shoes and clothing by 2024.
Adidas and Ninja's sneaker collab goes on sale December 31st
The pro gamer puts his own spin on the brand’s Nite Jogger silhouette.
How to buy sneakers for the hypebeast in your life
You can either do it yourself or find a reseller to help you out.
Adidas abandons robot Speedfactories in Germany and the US
Speedfactory technology will be adopted by two suppliers in Asia, however.
Kanye West's sustainable Yeezy concept uses algae foam
They’re basically khaki crocs for hypebeasts.
Adidas readies an entire collection of Star Wars basketball shoes
They'll bring balance to the feet on November 1st.
Foot Locker wants to reinvent itself with a dedicated app for streetwear
Greenhouse features curated collaborations from both indie and major brands.
Adidas made a Snapchat game to drop limited, 8-bit-themed baseball cleats
It's the first time Snapchat will let people buy a product inside a game.