adidasconfirmed
Latest
Adidas brings Yeezy reservations to its main app
Since 2015, Adidas has been letting customers reserve highly coveted sneakers (like Kanye West's Yeezys) through its Confirmed app. But that's about to change in the coming weeks. According to a message the company is displaying in Confirmed, the application's features will soon move into the main Adidas app, which was launched in November of last year. Back then, Joseph Godsey, head of digital brand commerce at Adidas, told Engadget that limited-edition drops could be coming to the Adidas app down the road. And, well, it looks like that's finally about to happen.
Adidas' latest 3D-printed running shoe will cost you $333
3D printing has proven to be useful across many different areas, including the creation of lifestyle products for consumers. Adidas, for one, began toying with the idea of 3D-printed footwear in recent years, which led to the introduction of its Futurecraft 3D concept in 2015. But the German sportswear company doesn't want to stop there. Today, it announced that it will be selling a 3D-printed running shoe for the first time, albeit in limited-edition form. Not to crush your enthusiasm early on, but these are going to be hard to get.
Adidas brings its Yeezy reservation app to some European cities
It's Yeezy Season yet again. Today, following weeks of speculation, Adidas made the release date for Kanye West's new sneaker official: June 11th. In preparation for that, the company has updated its Confirmed app with a new look and, most importantly, expanded availability. The application, which lets iOS and Android users reserve Yeezys for in-store pick up, will work in Europe for the first time, starting with Berlin, Milan and London.
Adidas tries to make buying Yeezys fair but misses the mark
Buying Yeezy Boost sneakers online is tough. It comes down to this: Supply cannot meet demand. The shortage is so acute that if you don't buy them at launch for retail price -- between $200 and $350, depending on the model -- you'll have to pay upwards of $2,000 on eBay or another site to get your hands on a pair. Reselling Yeezys has become a business, and both Adidas and Nike (with its retro Jordans) are turning to tech to make the shopping experience fair and safe for everyone.
