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Adidas shows off the first shoe made at its robot factory
Last last year, Adidas began rolling out its plans for Speedfactory, a set of robot-staffed manufacturing facilities located in Germany and, soon, the US. Today, the sportswear giant revealed the first silhouette developed through this new project, known as Futurecraft M.F.G. It's a sleek running shoe that features Adidas' trademark Primeknit upper and Boost midsole, similar to what you see on popular models like Kanye West's Yeezy 350s.
Adidas will bring its robot-staffed factory to Atlanta in 2017
Late last year, Adidas announced plans to bring shoe production back to Germany starting in 2016. With that in mind, the company created a new manufacturing facility staffed by robots, known as Speedfactory. Along with setting one up in its native country, Adidas also revealed there would be a separate Speedfactory in the US, slated to open in 2017. Today, the sportswear giant shared more details about this project, announcing that its Stateside production facility will call Atlanta home. The 74,000-square-foot space is set to be fully functional by the end of next year, and Adidas says it aims to make 50,000 pairs of running shoes there.
