adimpressions
Latest
Report: Apple's iOS accounts for 35% of mobile ad impressions
Apple's share of the overall mobile market seems to be heading dramatically upward, at least according to inMobi. The company measures how ads they serve (almost 100 million ads deployed each month) are filtered onto mobile devices. The figures are striking. Apple's share of ad impressions went from 23.2% in October of 2011 to 35% in January of 2012. At the same time, Android devices declined 3.2%. That's a reversal from a year ago when Android was topping the list. Android has also slipped 8.9% to an 11.6% share. The company also measures the top 3 handsets and they are all Apple products. The Apple iPhone 4, the first generation iPad, and the iPod touch are the devices that view the most advertising. Anne Frisbie, InMobi's Vice President and Managing Director, says, "The iOS growth we are seeing may be attributed to the tremendous success of iPhone 4S and iPad in the ecosystem." Of course ad viewing is not the same as total market share, but it is an indication that Apple has made a rather large dent in connected mobile devices. [via AppleInsider]
Millennial: Android beats iOS in ad impressions, Apple top manufacturer
Millennial Media is a mobile ad network that has tracked mobile ad impressions for the last few years. The company released its Q2 2010 statistics which is its 50th overall report. To commemorate this achievement, Millennial compared quarterly statistics with a look back at the mobile industry since 2009. Similar to other metrics, Millennial's ad impressions in June 2011 show that Android is the top platform with 54% of total ad impressions. iOS is in second place with 26% of ad impressions and RIM slides into third place with 15%. This is a reversal from March 2010 when iOS was leader with 70% of ad impressions and Android had a mere 6%. Regardless of whether you like Android or not, that is a huge swing in Android's favor in little over a year. On a manufacturer basis, Apple is the leader with 30% of ad impressions. Samsung is in second place with a 14.9% share, and RIM is in third with 11.7%. These numbers are much different from 2009 when Samsung held a commanding lead with 21.6% of ads. LG was second with 12.5% and Apple was third with 11.3%. For individual devices, the iPhone was the leading device in 2009 with 5.8% of ad impressions and it retains its title in 2011 with 16.1%. Surprisingly, the BlackBerry Curve is #2 in 2011 (it was #3 in 2009). The remaining 2011 handsets are dominated by Android with the Motorola DROID (2.95%) and the Nexus S (2.71%) as the reigning Android champs. Another little snippet shows that the iPod touch and the iPad are the top two connected devices on the mobile ad network. The Galaxy Tab is #3. Touchscreen devices are also growing in popularity, rising from 33% of all devices on the ad network in 2009 to 60% in 2011. [Via TechCrunch]
Apple edges out Nokia in European ad impressions
Apple may be slowly releasing the stranglehold Nokia has on the European market. According to ad network inMobi, the Q2 2011 results show Apple has edged out Nokia in terms of ad impressions. Both Apple and Nokia logged over 2 billion ad impressions in the quarter, but Apple snagged 90 million more than the struggling Finnish handset maker. Apple's European ad share grew to 19.5%, while Nokia's fell to 18.7%. It's a small lead but a significant one. Nokia has been the market leader in Europe for years and this is one sign that its lead is beginning to diminish. [Via Venture Beat]
