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  • Ad outlet tries using drones to track your phone's location

    by 
    Jon Fingas
    Jon Fingas
    02.24.2015

    Irked that advertisers are already trying to pinpoint your phone's location? It might be even harder to escape their grasp if AdNear is successful. The ad intelligence group is experimenting with location-tracking drones that profile audiences in harder-to-reach areas (say, field concerts or pedestrian-only urban areas) by triangulating cellular and WiFi signals. In theory, this will help merchants find ways to attract you when you're walking by.