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With Qualcomm's Snapdragon 210, even the cheapest smartphones will get LTE
While Qualcomm's dominating the premium and mid-range smartphone space, MediaTek's been taking care of the other end of the spectrum until it launched its premium LTE octa-core chipset recently. In China alone, 40 percent of the smartphones shipped in 2014 Q3 are powered by MediaTek, versus 27 percent by Qualcomm, according to IDC (NVIDIA and Intel each had less than one percent share). Of course, emerging markets are where the money's at these days, so it's no surprise that Qualcomm's striking back by offering an LTE-enabled SoC, the Snapdragon 210, for the entry-level market. Better yet, Co-president Cristiano Amon told us in Hong Kong that Qualcomm's specifically aiming at the off-contract sub-$100 smartphones.
