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    Twitter's Ad Transparency Center shows you who pays for ads

    by 
    Rob LeFebvre
    Rob LeFebvre
    06.28.2018

    Twitter just announced a new Ads Transparency Center (ATC), a new way to help you identify who is advertising on the social media service. Similar to Facebook's View Ads, set to launch this week (as well as a new change to active Page ads), Twitter's transparency tools will let users search for and see who is buying ads, with even more detail on US federal political campaign ads that includes billing information, ad spend, impression data, and demographic targeting data.