advertiser
Latest
TiVo issues 30 for 30 interactive ad challenge to shift how brands buy advertising
The way TiVo sees things, advertisers shouldn't foolishly pay for ads no one is watching thanks to their DVRs, when they could use the same money to pay TiVo -- a DVR company -- for special ads DVR users are more likely to see. At least that's what we're getting from their recently announced 30 for 30 interactive ad challenge, which involves asking advertisers to move money from poorly performing prime-time 30-second TV spots and instead put it towards buying 30 days of ad exposure on TiVo. For those unfamiliar with TiVo's ad offerings, this exposure appears as clever advertisements shown in places such as the pause menu and home screen, or via special placements through fast-forward billboards and interactive tags that appear during regular commercials. While this may be bad news for TiVo's commercial-hating users who bought the device to avoid ads in the first place, depending on the trial's success, we're hoping TiVo could earn enough dough to drop the monthly subscription fee -- that is as long as VOD doesn't make the discussion moot. Sure the concept is crazy enough to make even Joseph Heller proud, but thankfully whatever happens, there's still HBO.
Research affirms that DVR owners do indeed blaze by commercials
You know those situations where everyone knows something yet no one is courageous enough to just blurt out the obvious? Pardon us, but yes, people do actually use their DVRs to skip commercials. In case our word isn't good enough for you, research firm Oliver Wyman has just completed a study which found that 85% of the 1,000 global participants used their DVR to skip at least three-quarters of all commercials. Furthermore, most viewers stated that they would not be willing to "watch advertising even when it underwrites free content," and they wouldn't want to pay extra (in addition to the DVR cost, we presume) to remove ads. Really though, we ad skippers are simply keeping those lucrative media marketing firms on their toes, and trust us, they have / will continue to find ways to circumvent our circumvention. Full release after the jump.
Eidos and Gamespot forums exploding over Gerstmann incident
Although Gamespot and publisher Eidos have not yet made public statements over what led to the firing of Gamespot's Editorial Director Jeff Gerstmann, the accusation of publisher pressure is exploding all over the companies' forums. Gamespot currently has numerous threads on the incident, with one thread in particular having thousands of posts. Eidos has taken a different approach, locking down all threads on their site after apparently purging derogatory posts from thousands of angry gamers reacting to the rumor yesterday night.More sources are now confirming that Gerstmann's firing was indeed over his Kane & Lynch review. The situation will likely continue to escalate among the gaming community until somebody either tells the truth or gives some reasonable spin to what's going on. At this point the reputations of Eidos, Gamespot and Gerstmann actually do hang in the balance within the industry. In the wake of Sony's stumbles attacking Kotaku, we just can't imagine that the Gamespot executives didn't expect this to explode as it has. Are they so out of touch? The simple fact of the matter is until someone talks, this isn't going away.
Rumor: Gamespot's editorial director fired over Kane & Lynch review
Update 2:45 PM EST: Gamespot has issued a massive Q&A addressing many outstanding issues surrounding the firing.Update: 11:50 AM EST Dec. 5, 2007: Check out Joystiq's analysis of the edits to Gerstmann's Kane & Lynch review. GameSpot editors comment on their Hot Spot podcast. Also: Tuesday and Wednesday updates from around the web.Update 10:00 PM EST: Gamespot has posted official notice of the firing on their website. Meanwhile, some editors at CNET have commented on the controversy in a podcast.Update - 11:20 AM EST Dec. 3, 2007: Further updates, and Gerstmann's exclusive comments to Joystiq.Update - 11:00AM EST Dec. 2, 2007: More updates from around the web.Update - 3:45PM EST: Ziff Davis employees rally for GerstmannUpdate - 9:00AM EST Dec. 1, 2007: The latest developments on the story.Update - 5:45PM EST: CNET has amended their earlier statement with Joystiq.Update - 3:20PM EST: We just noticed that Gerstmann's video review, previously accessible only through a direct link, has been removed from the site. Here's an alternate YouTube link.Update - 2:20PM EST: We got a response from CNET, GameSpot's parent company, that totally explains the whole thing away ... you see. Actually, they don't say much. Update - 12:52 AM EST: Penny Arcade, which helped popularize this story with their comic last night, has posted an accompanying commentary piece on the issue. The story they were told (by whom, we do not know) has Gamespot management angry at Gerstmann for long-standing problems with his reviewing "tone." The Kane & Lynch review, which allegedly caused Eidos to withdraw "hundreds of thousands of dollars worth of future advertising from the site," served as the straw that broke the camel's back. There's no named source for this information, but the piece does say that "the firm belief internally [is] that Jeff was sacrificed."Update - 11:00 AM EST: The anonymous source/speculation train rolls on. Rock Paper Shotgun has posted a story citing an unnamed "very reliable source" as saying that "while Gerstmann wasn't the most popular man with the CNET owners, it was his Kane & Lynch review alone that saw him lose his job." Meanwhile, a poster at Forumopolis who claims to be directly involved with the Kane & Lynch ad campaign says that the whole thing is just a matter of bad timing. "I sincerely doubt that Eidos made Gamespot fire him," the poster writes. "CNET doesn't kowtow to its advertisers, and I've more than once seen the higher-ups turn away big advertising dollars for the sake of the company's integrity." Make of this what you will.Update - 10:44 AM EST: Gamespot PR representative Leslie Van Every has responded to Joystiq's request for comment with ... a predictable 'no comment.' "It is CNET Networks' policy to never comment on individual employees--current or former--regarding their job status," Van Every told Joystiq. "This policy is in place out of respect for the individuals' privacy."Update - 7:12 AM EST: Jeff has confirmed his firing to us via e-mail, but says he's "not really able to comment on the specifics of my termination." He added that he's "looking forward to getting back out there and figuring out what's next." We're still digging.Update - 1:35 AM EST: The Kane and Lynch ads that blanketed Gamespot's front page are no longer being shown. Check out the picture above to see what the site looked at just an hour ago.Original Post:So before we get going, we should make it clear that this post is still just a rumor and many of the facts behind it are still up in the air. That being said, word around game journalism's virtual water cooler is that Gamespot Editorial Director Jeff Gerstmann has been fired because publisher Eidos was unhappy about his negative review of Kane & Lynch: Dead Men.What seems in little dispute, going by forum chatter as well as multiple published sources (referencing conversations with multiple CNet employees), is that Gerstmann has indeed been fired after over ten years working at the site. We were not immediately able to confirm the firing with Gamespot or Gerstmann directly, but an e-mail sent to his Gamespot address did get returned with a "permanent failure" error. Seems pretty serious to us ... (see 7:12 AM update above)
CoMo's USB drive touts customizable, solar-powered LCD
Tacking an LCD onto the exterior of a USB flash drive is nothing new, but CoMo Gadget's CM-1022 is upping the ante by allowing users to customize what's pictured on the screen. This less-than-attractive device is helped out by the ability to upload a logo or picture onto the built-in screen, which then flashes to get "maximum exposure" for marketers. Additionally, there's room for 4GB of mind-numbing press releases, Java games, or one-time use coupons, and considering that the display is reportedly solar-powered, a dab of sun should keep the flashing going 'til the wee hours of the night. No signs of a pricetag just yet, but unless you've got advertising on the brain, we'd steer clear of this one.[Via EverythingUSB]
Gratis RFID umbrellas track movements, excite marketers
Dutch Umbrella -- a startup focusing its efforts in and around the city of brotherly love -- is looking to take the idea of courtesy umbrella rentals to a new level by incorporating RFID tags and marketers. Currently, the firm has landed eight partners that will toss logos on the stark white umbrellas and utilize the tantalizing tracking information that gets recorded each time a rainy day encourages patrons to grab some cover. Merchants are required to pony up $100 per month in order to receive the marketing intelligence, and can then use it to determine where umbrella carriers go once the downpour begins in order to better position future ads. Unfortunately, we tend to hear that It's Always Sunny in Philadelphia, but there's probably not much truth to that.[Via DailyWireless]
Rakuten exploits cameraphone craze for advertising purposes
Although this certainly won't go down as the first attempt to integrate cellphones into discrete marketing, Japan's largest online shopping mall operator is apparently taking advantage of the country's oh-so-superior handsets and offering up tantalizing "promotional videos" for consumers who snap pictures of ads. Rakuten is reportedly set to hand out thousands of pilot issues of a magazine, Zero90, in hopes that mobile-wielding readers will snap photos of certain articles in exchange for a free commercial intellectually stimulating media clip. While this sounds an awful lot like QR codes, the actual technology used in the pages isn't mentioned, but we do know that Japan-based Clementec is behind it -- and you thought print media had too many plugs as is.[Via Physorg]
Boo Hoo For You: Symbian mocks Western smartphones
It's no secret that cellphone manufacturers and carriers alike are getting quite crafty with their marketing approaches, but Symbian went straight for the low-blow with its Boo-Hoo campaign. Frankly, the site (and more specifically, the Boo-Hoo For You video) slams the Western smartphone for not being as "technically capable" as the Symbian phones overseas, but we're not quite sure we're following all the slighting. Aside from being a bit weirded out by a talking Pac-man lookalike and a hump-backed eraser, we're not so sure that Big Brother being right there on your cellphone at all times is actually a perk. Additionally, e-wallets and cellphone-based ticketing aren't exactly Symbian exclusives, and having the nerve to actually flaunt an "aroma phone" just about nixes any and all credibility this wacky cartoon had left. Nevertheless, we're sure this here promo was intended less for informative purposes and more for water-cooler jabbing, so click on through to see what the fuss is all about. [Warning: Psychedelic video could induce epilepsy][Via S60, thanks Stefan C.]
Robo-tout solicits business in Osaka prefecture
Although robots haven't stolen sign-toting jobs from weather-braving Americans just yet, it looks like those street corner consignment gigs could be vanishing in Osaka. Due to a curious loophole in Japanese law, owners of adult entertainment clubs and information kiosks are now crafting robo-touts to solicit business from interested consumers, as it's illegal for a human to do the same. The handsome bots proudly hoist "Ask Me!" signs that attract passerbyers eyes, and apparently, direct any takers to the appropriate human source of information. Of course, these directing gurus could certainly branch out into less dodgy lines of work, but considering that the pictured servant underwent a ¥500,000 ($4,209) makeover just to look the part, these humanoids should probably be reserved for the most lucrative of chores.[Via PinkTentacle]
Xerox wants to extract demographic information from web surfers
The age of Big Brother everywhere is certainly upon us, and while we've seen (or at least heard of) tracking devices being implanted in the most unusual of places, it looks like Xerox is hoping to join the devilish fray. In an attempt to craft a demographic extractor to garner marketing dollars galore, a recently filed patent application spells out a system that utilizes software (and potentially hardware) to map users to "centroid vectors" which would determine a person's age, sex, and other "private" information simply based on their website visits. Interestingly, test cases are reportedly showing a respectable "75-percent accuracy rate" so long as a "sufficient number of pages were visited." Still, we can't imagine any tracing technology would be lawfully allowed behind the backs of law-abiding citizens (right?), but considering that even your TiVo has the potential to sell your soul to lucrative ad agencies, we wouldn't put it past 'em.[Via ArsTechnica]
AT&T sues NASCAR over Cingular paint job on Burton's ride
Even diehard fans of gas guzzling motorcars making entirely too many left turns in succession know that its about more than just the racing, and AT&T is apparently fairly hot and bothered that its mega marketing bucks aren't resulting in a new paint job. The #31 car, which owned by Richard Childress Racing and driven by Jeff Burton, has been sponsored by Cingular for about six years, but as we all know, AT&T (and its blue sphere) are calling the shots now. Unfortunately, Nextel (you know, the folks who sponsor NASCAR) has been less than snappy in addressing the change in logos, and now AT&T is dropping a lawsuit on NASCAR in an attempt to hasten the change. Typically, we would seriously question the sanity of a driver refusing to abide by the wishes of its primary source of funding, but when you're cruising in second place (and a good bit of winnings), you roll however you please.
Microsoft's bumpin' Zune SUV disturbs the New York peace
Granted, we've seen some fairly bizarre methods of promoting one's product, and while Microsoft's Zune hasn't exactly been tagged with controversial propaganda or flashy automobile campaigns just yet, all that changed in a New York minute. According to reports from Hell Square residents in lower Manhattan, a California-tagged, Zune-branded SUV rolled through Ludlow Street during the "wee hours of February 25th," but rather than handing out flyers to the night-owls still roaming, the vehicle decided to test out its "competition grade stereo system" in a densely populated neighborhood. Dubbed an "egregious display of noise terrorism," the 3:00AM blasting from a (presumably Microsoft owned) Toyota FJ Cruiser didn't garner the positive attention that the firm was apparently hoping for, and consequently, quite a few residents of the area are now flaming mad and demanding restitution. Honestly, we've no problem with a little viral marketing every now and then, but blowing out the 'hood on a Sunday morning probably takes things a bit too far, and if you're interested in catching a video of the blasting in action, be sure to hit the read link and await an official apology that will probably never surface.
Google, Microsoft set to snap aerial photographs on Australia Day
If you were forced to be photographed by airplanes soaring over your homeland in a jovial time of celebration, would you rather Gates & Co. have the negatives, or the future dominator of planet Earth? Aussies will have the option to make their choice on January 26th, as both Microsoft and Google have separately announced flyovers to occur on Australia Day in which high-resolution photographs will be snapped. Microsoft's motive is one with cultural and artsy underpinnings, as the company hopes to arrange individuals in order to form objects, scenes, and colored patterns from above, while Google seeks to cover more of the country for use in Google Maps and is encouraging individuals to distinguish themselves to get a free ride right into its mapping software. So if you're a Down Under native, or you just so happen to be hanging out in Centennial or Moore Park on Friday morning, toss up an Engadget poster, will ya?
Sony's Walkman monkey "Choromatsu" passes away at 29
While devices such as the GameBoy and original Atari are more like slivers of history than gadgets of days past, Sony's Walkman has also become transcendent through time, and one of the fellows who helped put it on the map has sadly passed away. Choromatsu, the "meditating monkey" who starred in a Sony spot that eventually won best commercial in the late 1980s, died this past Sunday after living for 29 years. The monkey was famous for his various performances around Japan, and happily retired in 1990 to live out the latter half of his life with his 41 year old "human partner in performances," Goro Murasaki. While Sony's recent marketing attempts have been somewhat intriguing and less subtle than the firm would've hoped, this critter could probably convince anyone that owning a Walkman is a soul-soothing experience, so if you missed his performance back in 1987/88, be sure to click on through for the ad in its entirety.[Via TokyoMango]
TI pushing to get DLP in your cellphone, local cinema
It's not terribly uncommon to see a manufacturer try to push a product (or platform) into every crevice of your life, and it seems that Texas Instruments is diverting quite sharply from its calculatorish ways of old and making an aggressive push to get that DLP logo slapped on everything you own. While we've seen (literally) the diminutive Microvision display do its thang here at CES, TI is hoping to steal that thunder away by talking up its forthcoming palm-sized DLP projectors. The "fully featured" Pocket Projectors, which are co-developed by OMAP, would weigh "less than one pound," use the .55 DLP chip, and could purportedly connect to handsets or PDAs to beam up that big(ger) screen imagery for a crowd to see. Unfortunately for TI, these devices are not (at least initially) supposed to be integrated units, which could easily get overlooked if those built-in alternatives can muster acceptable quality. Additionally, TI is hoping to get that DLP logo stamped on your brain even when you visit the cinema, as the company now has its technology in 3,000 theaters worldwide and is frequently throwing logo-clad splash screens onto the canvas during pre-show advertisements. So if you wonder why you're strangely drawn to the DLP sets during your next HDTV shopping trip, trust us, it's not the mirrors, it's the marketing.[Via AboutProjectors]
Blow off clothes in body spray advergame
Most online advertising games are pretty dull -- extremly basic sports and racing games are par for the course. But there's something a little more titillating in the latest online advergame from Dare Digital. Lynx Blow doesn't have much of a setup, just a full screen video of a scantily clad woman in a barren winter landscape and an entreaty to blow into a microphone or headset "to make me hot." Indeed, constant blowing thaws out the woman and eventually blows her top off, at which point she runs off and you can start all over again. Don't want to bother with blowing for your PG-13 fun? Check out this flickr set of the photo shoot or this video of clips from the game. While the game certainly captured our attention, we can't really vouch for its effectiveness as advertising. We had to search the interwebs for ten full minutes just to figure out what the heck this Lynx product was. No, it's not a portable game system or a text-based web browser -- apparently it the British version of America's Axe body spray. I suppose most of the game's target audience would already know this, but would it have killed them to at least squeeze a link to the product page in with the scantily clad goodness? [Via Coolzor]
Targeted advertising coming to a commercial break near you
Although Microsoft has patented an advertising "gotcha" to insert fresh plugs into previously recorded shows, Visible World and OpenTV are taking targeted advertising to a whole new level. While the systems have been trialed for some time now, Visible World's variable ad system will hit the mainstream when Wendy's commercials on Fox Sports' NFL broadcasts feature raccoons that seemingly know what just happened on the field. The 'coons will bust out comments about how boring the scoreless match is, how crazy that touchdown pass was, or how miserable that shirtless guy in the front row must be in the below-freezing weather. Eventually, both firms hope to focus ads right down to individual households, claiming that "dog-related advertisements" would show up primarily in dog-owning households, and that Ford commercials could be specifically shown to compete with local / regional competition in a given area. Still, for those programs that we can stand to watch later, we doubt a slightly clever advertisement will keep our fingers off the FF button, but at least this stuff makes those live broadcasts a bit less painstaking.
Super Bowl XL ads.....in high definition!
We know you're getting ready for the big game.......and so do advertisers. Particularly due to the trend of people going over to a friends house (one who has high definition TV) to watch the game, more than half of the advertisements scheduled to be run will be shot in high definition. The one downside is they cost up to 15% more to produce, not just due to equipment, but makeup and set attention to detail increases because viewers can see more. We've been telling people about the power of high definition advertising, it looks like someone is listening.
