affordability
Latest
Google to invest up to $1 billion in India's second biggest carrier
After investing $4.5 billion in India's largest carrier Jio, Google is now putting up to $1 billion in Airtel, the second largest mobile operator.
Fiat will lose $10,000 on every 500 EV it sells, still intends to bring it to US in 2012
Any new technology generally costs an arm, a leg, and a bit of your sanity to adopt early, but that's a luxury that the well settled auto market cannot afford. In light of its elastic economics, car makers looking to go electric have had to be extremely aggressive in cutting their own profits, an aggressiveness that's now been estimated by Fiat's CEO Sergio Marchionne to cost them as much as $10,000 per unit sold. Fiat's famed little car, the Cinquecento, is going to be hitting the US in a new EV configuration in 2012, in spite of the fact it'll be causing a ding to the company's bottom line. It's not actually clear whether Mr. Marchionne is factoring in research and development costs or whether he's talking purely of material costs, though Fiat's fate is hardly unique -- the Nissan Leaf isn't expected to generate a profit for a good couple of years yet. The Fiat 500 EV's likely price was indirectly revealed, too, by the company chief's assertion that it'll retail for about three times the cost of its gas-powered version. So about $45,000. Yikes!
CE-Oh no he didn't! Part LXVI: Acer founder predicts extinction of US PC makers within 20 years
Oh, this is as tasty as it is salacious. Acer founder and former chairman (now retired) Stan Shih has come out with the bold prediction that US computer brands are on the way out -- if they do not adjust to the new reality of a PC market focused on low cost. When asked how he foresees Acer and ASUS establishing their brand credentials in the USA when they're engaged in constant price wars, Shih resolutely stated that lowering costs and prices is the way to do it. Drawing an analogy to the fate of US television brands (pow!), Shih pointed out his belief that American vendors aren't capable (slap!) of delivering the sort of affordability that the market is set to permanently demand. As harsh as his words may be, let's not forget Acer recently jumped Dell for the number two spot in volume of global sales, so let's not ignore what may in fact be prophecy rather than mere prattle.
