Amrisha Vaish

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    Why putting googly eyes on robots makes them inherently less threatening

    by 
    Andrew Tarantola
    Andrew Tarantola
    05.22.2019

    At the start of 2019, supermarket chain Giant Food Stores announced it would begin operating customer-assisting robots -- collectively dubbed Marty -- in 172 East Coast locations. These autonomous machines may navigate their respective store using a laser-based detection system, but they're also outfitted with a pair of oversize googly eyes. This is to, "[make] it a bit more fun," Giant President Nick Bertram told Adweek in January, and "celebrate the fact that there's a robot."