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Tapulous making a million a month off the App Store
Well, even with rampant piracy, review craziness, and that funky approval process, it's good to hear that someone can still make a truckload of cash on the App Store. According to Reuters, that someone is Tapulous, who is apparently making almost a million dollars a month thanks to twenty million downloads of their Tap Tap Revenge game. We recently talked to Andrew Lacy on the release of said game back in October, and he told us that the game's in-app purchase features (you get the game for cheap, and then have a chance to buy lots of extra music to play in packs and bundles) would be the "first big test of in-app commerce at a much grander scale." Looks like the test was a success. Of course, there's not too many details on how exactly that million dollars comes in -- I'm sure there was a flurry of sales right around the release of the app (as press was dropping), and you'd expect them to be a little higher during the holidays (sales of video games usually are, no matter what platform you're talking about). So it's not completely proven that this kind of income is necessarily sustainable. But still, it's good to hear from the folks at Tapulous that someone can release a game and roll in the cash from Apple's platform.
Devs quickly move to new models after in-app purchase change
It was just yesterday that Apple announced they would allow free apps to enable in-app purchases, and developers are already jumping on the "get the app for free, buy the content later" business model as quickly as they can. ngmoco came out swinging, as Touch Arcade reports, with both a free intro version of Rolando 2 out for purchase, with later chapters of the game as add-ons. They've also been working on a shooter called Eliminate, and we're now told that title will be free as well, with extra content to buy later. The creators of Urban Rivals, an app that is based on a virtual trading card game, have let us know that they too plan to go the free-with-microtransactions model as soon as their app is released, and though we haven't actually heard from Tapulous, Andrew Lacy told us outright that the only reason Tap Tap Revenge 3 had a 99 cent price tag on it was because of Apple's limitation, so we'll expect that app to go free as soon as it can. Clearly, there's a drive for this model on the developer side, but the question will be just how much this echoes with consumers -- certainly the "download a trial, buy more later" model has worked well on other platforms, so we can expect it to work here on the App Store as well. But on the other hand, just as when the App Store first opened for business, it's a very "wild west" moment -- everybody and their brother is offering up in-app transactions, and they're all of varying prices and quality. My guess is that we'll see a few "hits" -- a few free apps that everybody buys content for (Tap Tap Revenge 3 is a good guess; considering that because you know most of those songs, there's much less guessing on what the quality of the transactions will give you). At the same time, there will likely be apps that everyone agrees aren't worth the in-app purchase (it's the old story of "horse armor" when Xbox Live started doing microtransactions). Until we find a good balance, where quality meets price, odds are that it'll be tough for consumers to know just what's worth it, and thus tough for developers to convince them that their content is.
TUAW Interview: Andrew Lacy of Tapulous on Tap Tap Revenge 3
By the time you read this, Tap Tap Revenge 3 should have made its way to the App Store. The latest version of the rhythm game/music platform for the iPhone and iPod touch is a huge release for Tapulous -- from the series' humble beginnings as a pre-App Store bit of code to the more recent incarnations of artist-specific music collections, Tapulous has taken Tap Tap a long way in the still short history of this gaming platform. And now they're trying to go even farther: they've introduced in-app purchases to the game (you can find a full list of songs available now as in-app purchases inside the interview below), and they've added in social features, from customizable avatars to in-game chat and score sharing. Tapulous COO Andrew Lacy sat down to talk with us just before the release of the software, both about how he thinks consumers will react to the new business model, and what's next for Tapulous and this series that has come so far already. Tap Tap Revenge 3 should be in the App Store very soon -- it's available for 99 cents, with extra music packs at six songs for $2.99, or two songs for 99 cents.%Gallery-74706%
