Andrew Sherrard
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T-Mobile USA's chief marketing officer, Cole Brodman, calls it quits
Maybe he's finished running with the underdog, or maybe he's just done with the corporate gig altogether, but one thing is certain: as of May 25th, Cole Brodman will mark his exit from T-Mobile. For the past two years, Mr. Brodman has served as the carrier's chief marketing officer, and his departure concludes 17 years with the company. During his tenure, Cole Brodman railed against the subsidized handset game, helped drive the adoption of smartphones and -- sadly -- crushed our dreams for the potential of a Magenta-branded iPhone. He must also claim at least partial responsibility for the carrier's net loss of customers in 2011, with a total of 802,000 subscribers jumping ship in Q4 alone. One thing is certain of Mr. Brodman's exit, however: he seems content with the decision. Likening the move to a retirement, he remarked, "It's an opportunity to step away, get a break and start to think about how I want to do something next." Andrew Sherrard will replace Cole Brodman as T-Mobile's interim chief marketing officer while the company searches for a permanent replacement. So long, Mr. Brodman, and thanks for the smartphones. [Cole Brodman photo via CNET]
T-Mobile's Andrew Sherrard: 'the iPhone is not the only option'
Remember when T-Mobile CMO Cole Brodman splashed a bucket of cold water on our hot iPhone 4S dreams? Yeah, well the carrier's back to clarify its glaring lack of the handset in its lineup, and it appears the choice wasn't the company's to make. In a statement released today, SVP of Marketing Andrew Sherrard expressed the operator's desire to play host to Apple's latest device, but claims Cupertino's omission of an AWS-friendly radio is the true culprit. In order for that phone to run competently on T-Mo's 4G network, those 1700MHz bands would need to be serviced. In its stead, the exec points to other more capable phones currently on offer -- namely, those bearing Android -- while referring to the 4S' apparent network issues. Fighting words or just a case of the sads? Follow past the break for the full quote straight from Magenta's mouth.
