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Lord of the Rings Online turns seven
Happy birthday Lord of the Rings Online! Today marks the seventh anniversary for LotRO, and as such, Turbine is handing out presents. All players who log in today will get fireworks, with premium and VIP players receiving extra gifts. The new seven-year gifts include a new portrait frame, a shield-cloak, a loot box key, and a dancing emote for your monster play character. LotRO's in-game anniversary festival begins tomorrow, April 16th, and will continue through April 29th.
The Road to Mordor: Happy fifth anniversary, LotRO!
Great Ghost Bear, has it really been five years? Why... it must have been, although it truly seems like yesterday that a magazine article caught my eye about an upcoming game based on Lord of the Rings. Just yesterday it was, when I called my brother-in-law to tell him that he could drop his World of Warcraft subscription because something better was on the horizon. It wasn't but a day ago that we Founders jumped into the head-start and power-leveled all the way to 15. Let me tell you, those Tuckborough Library raids were brutal back then! So it has indeed been five years since Lord of the Rings Online released, a half-decade of Middle-earth stomping, Brandywine swimming, and Weathertop free-climbing. I can't even believe that this is the third such anniversary that I've covered for Massively; boy, how the time flies. Perhaps to make up for last year's lackluster and flawed anniversary celebration, Turbine's pulled out all the stops to make LotRO's birthday an event to remember. We've got a lot to cover and plenty of fireworks left to shoot off, so let's get to it!
LotRO launches its Fifth Anniversary Festival
Lord of the Rings Online's fifth anniversary is upon us, and Turbine is determined to make it a party to remember! Today the studio has released LotRO's Update 6.1, the centerpiece of which is the completely revamped and upgraded Anniversary Festival. While the anniversary was perceived as a haphazard affair in previous years, Turbine's devs have fleshed it out to rival the other four annual festivals. The focus of the Anniversary Festival is on fireworks and lots of them. There are several new quests to discover, a new fireworks-themed mount to obtain, and beer battles to win. Because reaching five years is a big deal for any MMO, Turbine's also showering players with free gifts if they log in during this period. The gifts range from fireworks to cloaks to a special mount that is reserved for five-year veterans of the game. During the anniversary, monsters will drop special tokens that can be redeemed for a wide variety of prizes. There's also a double-XP weekend coming up, which will run from April 24th through the 30th.
The Road to Mordor: Festivals and you -- a love story
It's a shame that Lord of the Rings Online's fourth anniversary will probably be remembered more for being a mismanaged festival event than for the achievement that reaching four years signifies. But things are as they are, and the "Grindaversary" has now gone down in LotRO's history of what not to do for an event. If you're only tangentially tuning in to the LotRO news these days, last week Turbine launched its first anniversary celebration in the game (previous anniversaries were marked only by gift tokens dropping in the world). The celebration was a lesser type of festival that borrowed elements from previous events, namely, the horse races and the beer brawl. Players were challenged to participate in both to gain tokens to acquire special rewards, such as a new horse mount, housing decorations, and cosmetic outfits. The problem was twofold: The tokens were gained so slowly that it took a long time to get enough for even one moderately priced reward, and the only endlessly repeatable activity (the beer brawl) could be failed if you were knocked out of the area by another player. As a result, players heavily protested what should've been a fun time and Turbine ended up with egg on its face. In participating myself, talking with friends, and reading through the many, many responses to the event, I got to thinking about how Turbine's approached festivals over the past year or so and how the studio can learn from this to avoid another stumble.
