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Applebee's wants you to put your phone away on Tuesdays
For awhile, Applebee's wanted its customers to be using more tech at the dinner table -- embedding tablets throughout its restaurants. Then third-parties caught on and created Applebee's specific social networks. Now the restaurant seems to be backing away from the future of devices-assisted eating, and has filed a trademark application for "No tech Tuesday." In all seriousness, Applebee's wouldn't be the first restaurant to try and keep its customers focused on each other instead of their phones, but a "No tech Tuesday" promotion could make it the first to implement such a policy on a large scale. Still, the gimmick will be a hard sell at restaurants that have already installed the aforementioned table tablets.
WhatsApplebees: Lunch with America's hottest chain-restaurant app
When news broke Friday of WhatsApplebees, an Applebee's-exclusive networking app, we were pretty pumped. A place for us to network with like-minded Steak Quesadilla Tower lovers sounds like it deserves a permanent place on the dock of our iPhone (move over email!). Anxious, of course, to take it for a spin for ourselves, we headed over to the Taj Mahal of neighborhood grills in San Francisco's Fisherman's Wharf (San Francisco's first location) for lunch to check out the amazing experience first hand.
Applebee's putting a tablet on every table, hopes to engage grease-covered fingers nationwide
'Who hasn't felt like they've been held hostage waiting for a check to arrive?" That's a question posed by Applebee's president, Mike Archer. Frankly, we're having some trouble imagining that the home of desserts served in shot glasses would have find it difficult keeping customers entertained, but, well, that's the ever-shrinking national attention span for you. Thankfully, your local massive neighborhood grill chain has just the answer: a tablet on every table across the country, following similar plans from restaurants like Chili's. That's nearly 100,000 in all, letting customers pay for the check, order desserts and appetizers and play, say, Fruit Ninja, while waiting for that bacon cheddar cheeseburger to arrive. The tablets won't be replacing wait staff or physical menus, but the company hopes they'll go a ways toward engaging a a younger audience -- assuming anyone can see the seven-inch screens through the layers of onion ring grease. Update: Applebee's has revealed more information about its new technology, and the E la Carte Presto tablets (pictured above) that it's using. They have Intel processors inside, an "all-day" battery, light up card reader and ruggedized design, plus a camera, Bluetooth and NFC for future capabilities. At launch they'll let customers pay at the table, order additional dinner items and drinks or play a few games, with plans to add video streaming, music, more games and social media hooks over the next 18 months.
