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  • Switched On: Going thermonuclear

    by 
    Ross Rubin
    Ross Rubin
    06.17.2012

    Each week Ross Rubin contributes Switched On, a column about consumer technology. More Info PSA: Which iOS 6 features can my device run? WWDC 2012 Apple vs. Google gets personal: 'Steve Jobs simply hates Eric Schmidt' (video) At the debut of the T-Mobile G1, Switched On identified the central conflict that would quickly tear apart the goodwill between Apple and Google. In fact, in Steve Jobs' authorized biography, Walter Isaacson quotes the late Apple CEO on Android, noting that the he was prepared to "go thermonuclear war" on the iOS competitor. Indeed, the first WWDC since Jobs' death was filled with enough anti-Google swipes to smudge every iPhone screen in Moscone West. But the verbal lashings were nothing compared to the beating back that Google and Android took in relation to iOS 6 feature announcements.