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  • Chris Velazco/Engadget

    Arable's Mark crop sensors give farmers a data-driven edge

    by 
    Chris Velazco
    Chris Velazco
    01.10.2018

    I've never actually set foot on a farm, but I'm inexplicably still drawn to agriculture startups -- after all, farming is one of the world's oldest professions, and nothing is quite as helpful as pure hard data. Fortunately, that's exactly what Arable specializes in: It built a crop sensor that's absolutely packed with instruments to give farmers greater insight into how their fields are doing. That's great for business, sure, but it also helps ensure that quality produce eventually ends up on our plates.