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Lego is basically building AR ‘Sims’ for its playsets
Lego is infusing its bricks with digital magic in a series of new augmented reality experiences using Apple's updated ARKit 2. The Lego AR experiences, due out later this year, combine real-world Lego buildings with digital landscapes. Build a physical Lego structure, such as the Assembly Square building that appeared on-stage at Apple's WWDC 2018 conference, and hold up a tablet or phone running the AR app to see the entire thing come to life. Streets appear at its base, alongside trees, grass, digital buildings, little Lego people and cars.
