ASICS
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Asics’ 3D-printed sandal offers post-workout comfort
ASICS's new sandal is 3D-printed to encourage air to flow under your feet and keep your soles nice and cool.
Asics Metaspeed shoes are optimized for different types of marathon runners
Asics has new $250 shoes that take the fight to Nike's Vaporfly line.
Asics used EEGs to prove that, yes, running makes you happier
Using an EEG, researchers found runners were less stressed, were able to relax more and had clearer thinking after a 20 minute exercise.
I went to a sneaker launch in VR because of the coronavirus
If you're launching a new product, you normally want to put on a show with a sprinkling of razzle and plenty of dazzle. That means getting journalists and fans into a big room, trotting out your wares and letting everyone play with the new toys. Unfortunately, the world is currently on lockdown to deal with COVID-19, and large groups in auditoriums is a big no-no right now.
Asics debuts a prototype smart shoe at CES (updated)
Japanese footwear brand Asics turned up at CES 2020 this year with a prototype of its first smart running shoe. The as-yet unnamed model harnesses technology made in partnership with Japanese sensor company No New Folk.
Runkeeper's Running Groups keep you motivated
If you have running buddies, you know the advantages they bring -- they'll encourage you to run when you'd otherwise slack off, or when you just have to one-up a friend. And Runkeeper knows it. The Asics-owned developer has updated its Android and iOS apps with a Running Groups feature that, unsurprisingly, promises to keep you off the couch. As many as 25 people can participate in challenges (such as distance or the most runs), and there's a group chat to either motivate your pals or trash-talk them when you emerge triumphant.
Runkeeper is the latest app to be bought by a shoe company
If you're a sportswear company, then you need your own app-cum-social network to maintain relevant in this modern age. That's why Asics has just picked up Runkeeper in a deal that's been announced by the latter firm's CEO, Jason Jacobs. In a post over on Medium, Jones reveals that the pair have entered into a "definitive agreement" to be bought, although he's not revealing how much the company will cost. What is interesting, however, is that it made plenty of sense for Asics to buy the company, since Runkeeper's data said that most of its Shoe Tracker users run with that very same brand of shoe.
My Asics 2.0 provides adaptive training plans to runners on Android and iOS
Asics has had personalized training plans on its website for a while, but they haven't been much help for runners who've already laced up their shoes. Those plans are now much more accessible courtesy of the company's new My Asics 2.0 for Android and iOS. Like its web counterpart, the mobile app builds a schedule around a runner's abilities and goals, adjusting the difficulty level based on feedback. Accordingly, a new plan view makes it easier to see what's next on the agenda. If you've ever needed more challenge in your morning run, you can grab the updated My Asics app at the source link.
