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Audi and BMW shut down car subscription programs
Audi and BMW have either ended or paused car subscription programs, suggesting the strategy isn't panning out.
Audi adds a $995 monthly tier to its subscription service
Last year, Audi launched a test run of Audi Select, a monthly subscription service that gives drivers access to their choice of vehicles from the company's lineup. Today, the German carmaker announced a new, cheaper tier of the service called Core Collection. For $995 per month, subscribers will be able to drive around their choice of Audi A4 and S3 sedans, the Q5 SUV or the TT Coupe. As with the original Audi Select program, Core Collection will only be available at select dealerships in the Dallas-Fort Worth area for the time being.
