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'Smarter' TVs know what you're watching, react accordingly
TV manufacturers have labeled every one of this generation's internet-connected TV platforms "smart", but they don't always live up to the name. One reason is that the internet features can't interact with what you're watching, and are just simple add-ons. Cognitive Networks thinks it can fix that with tech that sees what you're watching, and pulls up related "interactive overlays" that fit. We've seen similar approaches before from companies like Yahoo, but while older tech did its snooping via closed captions, this one works by video fingerprinting the broadcast and identifying what's playing.
