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Amazon will give you $5 if you use its Price Check app this weekend
No joke, it really will. All you have to do is walk into a retailer this Saturday, whip out your smartphone and use Amazon's Price Check app to collect price data on in-store items. In exchange, the company will offer you a discount of five percent (or up to $5) on "select items" in electronics, toys, music, and other product divisions, though you'll only be able to use it a maximum of three times. The campaign represents Amazon's latest attempt to creep into the brick and mortar sector on the back of barcode scanning technology, and seems like a pretty clever way to bolster its mobile presence, while gathering intel on its competitors' prices, as well. It all kicks off at 9 PM (PST) on Friday, and will draw to a close just before midnight on Saturday. Hit up the source link for more details.
Comscore finds 6.2 percent of smartphone users scan QR codes
QR codes may be turning up in more places than ever these days, but are people actually using them? According to market research firm Comscore, at least some of them are -- 14 million in June in the US alone, to be specific, or about 6.2 percent of all smartphone users. As for who makes up that slice of the smartphone market, Comscore says that just over 60 percent are male, 53 percent are between the ages of 18 and 34, and 36 percent have a household income of $100k or more. Folks are also apparently more likely to scan QR codes at home than at a retail store, and magazines and newspapers edge out websites or product packaging when it comes to the top source of the QR code being scanned. So, not exactly an explosion in use, but still fairly impressive for a weird-looking barcode that was rarely seen outside of Japan until a few years ago.
Dutch coins feature QR codes, promise 'surprises'
Governments cram all manner of bizarre imagery onto the back of currency, so really, what's a few little QR codes between treasury departments? And heck, who are we to suggest that these new coins from the Royal Dutch Mint aren't the beginning of a larger barcoded money trend? The mint is celebrating its centennial with two new QR-packing collectable coins. The codes bring their owners to the mint's website, which promises a "surprise," once the coins are officially available later this month. Some sort of cloud-based vending machine, perhaps?
Alan Haberman, barcode advocate, dies at 81
A man whose impact on the world is nearly unfathomable died Sunday. Alan L. Haberman, supermarket-executive-turned-barcode-champion, died in Newton Massachusetts from complications of heart and lung disease at the age of 81. While he did not invent those ubiquitous black and white stripes -- that honor belongs to Norman Joseph Woodland and Bernard Silver -- Haberman did lead the campaign to make barcodes the universal standard for electronic product encoding. He chaired the committee responsible for the designation of the zebra-like markings, which in 1973 adopted a barcode designed by George J. Laurer of IBM. In his work at the Uniform Code Council (now known as GS1 US), he pushed for acceptance of multiple standards, including RFID. His obituary can be read in-full at the source link below.
StripeSpotter turns wild zebras into trackable barcodes
We've heard plenty of stories over the past few years about tagging animals with RFID chips, but we've never been particularly keen on the idea. Well, now a team of researchers has come up with a much less invasive way of tracking individual animals -- specifically zebras -- by essentially using their stripes as barcodes. StripeSpotter, as it's known, takes an isolated portion of a photograph of a zebra and slices it into a series of horizontal bands. Each pixel in the selection is then fully converted into black or white, and the bands are in turn encoded into StripeStrings, which eventually make up a StripeCode that resembles a barcode. All this information is stored in a database that allows researchers to directly identify particular animals without ever having to get too close. StripeCode may be a zebra-centric application for now, but its developers see it making a mark across the food chain with the inclusion of other distinctly patterned beasts, like tigers and giraffes. Animal tracking hobbyists can get their own free copy of the application by clicking on the source link below.
IBM looks back on 100 years of history, finds plenty to be proud of (video)
Want to know who the self-confessed "mother of the motherboard" is? Or why every piece of organically farmed, tenderly loved food at your local Trader Joe's has a barcode on it? Or perhaps you're curious to learn more about how millions of airline reservations can be made around the world with unfailing reliability? All those queries have their answers in IBM's self-congratulating videos after the break. Commissioned as a celebration of the company's upcoming 100th birthday, they chronicle some of its more notable moments in the global spotlight. Our favorite little nugget of discovery was finding out that testing for the IBM Personal Computer included the question, "would it run Pac-Man?" -- conclusively proving that the foremost reason for the PC's existence is, and has always been, gaming.
Microsoft 'Tags' 2 billion real-world objects with its phone-friendly barcodes
Microsoft might be late to the cameraphone-able barcode game, but it appears to be making up for lost time. Its multi-colored (and, frankly, rather attractive) Tag barcodes added a few important innovations on top of the general QR code concept, and apparently to good effect: 2 billion Tags have been printed since the January 2009 launch, and 1 billion of those Tags were printed in the past four months. Sounds like Microsoft has found some momentum, and they claim to have gained a lead in the publishing industry already. Obviously, the analytics, customization, and anti-fragmentation nature appeals to Big Barcode, but we'll have to wait and see if Tag is the ultimate choice of the everyman. Plus, won't ads be able to hack our brains and implant URLs at-will soon enough? We're holding out for that.
Amazon's iPhone app gets barcode scanning update
Earlier today, Keith reported that Delicious Library developer Wil Shipley had barcode scanning on his radar as a future iteration for the late, lamented iPhone version of the popular catalog app. Lo and behold, within a few hours the newest update to the Amazon Mobile app hit the store -- featuring, you guessed it, barcode scanning. With the new 1.2.8 version of the free app, and an iPhone 4 or 3GS running iOS 4.x, you can quickly scan a product barcode to search Amazon's catalog for matching items. The scanning screen offers a handy bracketing guide to show you where to position your product, and once you get the hang of it the scanning is very quick. I tested the barcode scan on three products I had lying about -- a Griffin Motif case for the iPhone 4, a Flip Mino box, and a James Patterson novel -- and the app identified the product each time without trouble. You could use the Amazon Remembers feature of the app to snap a picture of the cover instead, or use Google Goggles / Noogle Noggles to search by the barcode, but if you're used to working in the Amazon app for product searches this feature is a win. Amazon barcode scanning is a trifle faster than either of the Goggles apps, and more streamlined from a user interaction perspective as well. Since Amazon's tool is only looking for an in-focus barcode it doesn't need the camera button; that saves a tap and an awkward product-hand-iPhone alignment dance. (Only Noogle Noggles, from Delicious Monster, supports the camera-equipped iPod touch at this time.) Search on! Thanks Jacob for the heads up!
BlizzCon ticket emails are going out
Blizzard stated last week that we could expect BlizzCon ticket barcode emails to go out starting this week, and it looks like it was right! We've gotten reports that the first batch of ticket emails has gone out. You'll need these barcodes to get access to BlizzCon 2010 in a timely manner, so keep the email safe, print it out and hold on to it! BlizzCon 2010 is just over two weeks away now, and with today's confirmed schedule of events, there's a lot to look forward to! Count on WoW Insider for up-to-the-minute info, before and during BlizzCon.
FileMaker Go update adds PDF creation, photo import
The latest revision to FileMaker's two mobile database apps, FileMaker Go 1.1 for iPhone and for iPad (two separate products), gives the Go team a few vital new features for users on the move. First up: PDF creation in-app, which allows you to take a database report page or form and instantly create a saveable or mailable PDF -- great for invoices, site reports or price quotes. Second, the apps now support image capture from the iPhone camera or from the iPad's photo library; you can populate image fields in a database directly, a great tool for real estate or inventory applications. Other new features include scripted record imports from remote or local databases, the ability to email an entire DB from your device, file embeds (like a spreadsheet or document) into database records, and some additional security options. The URL handling for FM Go has also been souped up, meaning that other iOS applications can hand off data more easily; the first example is barcode scanning, which uses a separate app to do the scan and then hands off the result to Go. FileMaker Go works with all desktop versions of FileMaker from 7 to 11. The iPhone/iPod touch version is US$19.99 and the iPad version costs $39.
Canon's EOS 7D 'Studio Version' features parental controls, barcode mode
Loaning out your precious DSLR to a friend who doesn't know shutter from aperture? Got a classroom full of trainee photographers whose lesson requires they be set to a particular mode? Canon's hoping you'll drop an extra $129 on a version of the critically-acclaimed EOS 7D that lets you control how your lackeys fire off shots. The $1,829 EOS 7D Studio Version adds four tiers of password-protected locking controls, plus an optional barcode and data transfer kit (to organize and commit large photo sessions to databases) using a custom version of the company's WFT-E5A wireless transmitter for just $770 more. We can't say we know anyone who'd use these features, but hey -- if enough corporations spring for the advanced model, perhaps the original will drop in price. PR after the break.
Microsoft Tag comes out of beta, promises free colorful codes for all
It was about a year and a half ago that Microsoft decided it could do QR codes better, that any universal coding system needed a dash of color, and launched Tag. Now, the roughly one billion Tags that users have printed have been made a little less illegitimate, with Microsoft bringing the service out of beta and taking the opportunity to toot Tag's trumpet a bit. The codes have appeared in 20 million magazines so far and have recently been deployed to create a sort of tour for geeks in Amsterdam (no word on whether our own international man of mystery is featured). Meanwhile America's cultural hub, the Mall of America, has been similarly bestickered to "enhance customer engagement," but based on our previous experiences at that bastion of commercialism we're thinking scooters and foot massages might have been more effective.
Target launches first scannable mobile coupon program, frugalistas going wild
Target's announced it is launching a scannable mobile coupon program -- the first of its kind. The opt-in program will provides Target shoppers with a customized webpage on their mobile phones, with all offers scannable at checkout via a single barcode. Target's no stranger to innovative marketing -- its gift cards are well known for their cute, gadgety ways -- and while this new program is essentially a text message driven sale (meaning it could quickly become a mere annoyance), anything that minimizes our interactions with fellow humans gets our stamp of approval, so the ability to scan your own barcode at the register? Thumbs up. The full press release is after the break.
Tag: Microsoft's first Android app is it
Everybody loves a world's first. So we might as well mention that Microsoft just released its very first application written for Google's competitive Android smartphone platform: Microsoft Tag Reader. Tag, as you might recall, is Microsoft's pseudo QR code implementation that uses high capacity color "barcodes" to link back to content. Download the app from the Android Market, scan a Tag with any camera enabled Android phone, and the linked data will automatically load on your device, be it a web page, video, advertisement, coupon, etc. Of course, readers without tags are as useless as tags without a wide swath of people with devices to read them -- so really, Microsoft has no choice but develop its Tag apps (already available for WinMo, Symbian, Blackberry, and iPhone handsets) for as many platforms as possible. First!
Microsoft Tag makes a video appearance, still seeking popularity
"It's the hyperlink in the physical world" says a Microsoft PR man, giving us the most succinct definition of what Redmond's Tag initiative is all about. Having announced its alternative take on the barcode at CES 2009, Microsoft has been working behind the scenes on proliferating the use of these multicolored Tags, which are designed to be snapped by nearby cameraphones. Once the pattern is recognized, you can obtain digital content directly on your phone -- whether it be a website link, YouTube video, or whatever -- and the uses are pretty much limitless: business cards, product packaging, magazines, anything that can benefit from supplemental online content and has a flat surface is a candidate to be Tagged. Such is the theory anyhow, and Microsoft's doing all it can to make it happen, with software for most mobile platforms, including the iPhone. Video demonstration after the break.
Google Goggles brings visual search to Android; Favorite Places brings QR codes to restaurant reviews
Looks like Google's been busy on the camera tip lately -- not only is it launching a new QR code-based Favorite Places mobile search product today, it's also demoing Google Goggles, a visual search app that generates local results from analyzing mobile phone images. Favorite Places isn't super-complicated, but it sounds like it'll be pretty useful: Google's sent QR code window decals to the 100,000 most researched local businesses on Google and Google Maps, and scanning the code with your phone will bring up reviews, coupons, and offer the ability to star the location for later. (It's not implemented yet, but you'll be able to leave your own reviews in the future.) Google hasn't built this into the Google Mobile app yet, so you'll need something to read QR codes with -- Android devices can use the free Barcode Scanner, and Google and QuickMark are offering 40,000 free downloads of QuickMark for the iPhone today. We just tried it out using QuickMark and it works pretty well -- although we'll wait to see how many QR codes we see in the wild before we call this one totally useful. Google Goggles is a little more interesting from a technology standpoint: it's an Android app that takes photos, tries to recognize what in them, and then generates search results about them. Goggles can recognize landmarks, books, contact info, artwork, places, wine, and logos at the moment, and Google says it's working on adding other types of objects, like plants. Pretty neat stuff -- but how about linking these two services together at some point, guys? Check some videos after the break.
The Barcodescan Pro app helps you find the best price
Barcodescan Pro [iTunes Link] is an app that uses the autofocus camera of an iPhone running OS 3.1 or better to scan a bar code and provide a variety of information on the product including pictures, high and low prices and more depending upon how much information is in the Barcodescan database. To scan a barcode, you just hold the iPhone so that the barcode appears in a highlighted window and as soon as the image is steady enough, the app automatically takes a picture, compares it to its database, and renders your results. Another way of getting information into the app is typing in the numbers of the barcode into an oversized numeric keyboard. I had it scan the CD of Tommy and it came back with a picture of the album cover, a prices line showing the lowest to highest found price which when tapped upon, showed the underlying five vendors, another tap gets you to the selected vendor's site to buy it. You can also choose a tab to get to Google for a standard search and another for Amazon where you can log-in and put it on your wish list or purchase the item. The vendors in the low to high price list never included Amazon, which I thought odd since Amazon was a persistent button on each search. You can check If the item is found on iTunes. If so, you are presented with a contextual service option which brings in iTunes information. Instead of giving me one entry for the album of Tommy, it gave me many instances that contained the word Tommy. Results are saved to lists. The Recent list shows the last thing you searched for, the History list shows everything you've searched for. You can create custom lists and easily move any searches between lists. Results can also be shared allowing you to email the search. So, is it any good? Read on...
BlizzCon barcodes being sent out
Those lucky enough to score tickets to BlizzCon this year should start to see their BlizzCon barcodes arrive in their email boxes today.The barcode system is a new one for Blizzard. You will need to print out the email you receive and bring the barcode with you when you pick up your badge at the convention hall. We highly recommend picking up your badge the day before (Thursday) so you can enjoy waiting in long lines to get into the place on Friday morning for the opening ceremony.You should receive a separate email and separate barcode for each person for whom you bought a ticket for. My tickets are going to a few WoW.com staff members, and the first of them came through this morning. Another email came this afternoon.Initially we were not going to run this story until we heard from Blizzard directly that these emails were real and legit, however a very large number of people are reporting receiving their barcodes. The barcode email comes from pnmi.com, which is not a blizzard.com address. Because of this we have contacted and are waiting for Blizzard to verify the email. We'll update this post when we hear back from them. I find it perplexing that Blizzard would drum into our heads for years telling us only to trust a blizzard.com source, and then have a massive email sent out that isn't from blizzard.com without telling us about its legitimacy before hand.Update: Blizzard has confirmed these emails are legit.So check your email and check your spam folders! My guess is that sending out all the badges will take a day or so.
MIT's Bokode tech calls out zebra stripes, QR codes for battle of barcode supremacy
Since barcodes are the sign of the devil (must be true, we read it on the interwebs) it's no surprise that everyone wants to replace 'em. QR codes have been quite popular, allowing people and companies to tag their stuff with colorful decals filled with bits and bytes, and of course RFID tags are still going strong, but a team of researchers at MIT has come up with something better: Bokode. It's effectively a tiny little retroreflective holograph that is just 3mm wide but, when a camera focused to infinity sweeps across it, the Bokodes become clear and appear much larger, captured in the video below. In this way they can contain "thousands of bits" of data and, interestingly, show positional information too, meaning the camera knows where in 3D space it is in relation to the tag. This, of course, has hundreds of potential applications ranging from grocery shopping to augmented reality, and should lead to new and exciting ways for scholars to interpret/misinterpret Revelations. [Via BBC]
RedLaser for iPhone scans for bargains
I wouldn't have thought it was possible to get an iPhone to capture barcodes clearly, but Occipital has done it with a new $1.99US iPhone app called RedLaser [App Store]. Why capture barcodes? One good use is to find better prices for a product. Scan a product in the store, then RedLaser captures the barcode and does a quick Google or Amazon search to give you quick price comparisons. I tried the app at a bookstore and my local Best Buy and was surprised how well it worked. You need pretty good light to capture a barcode, which is an issue with the iPhone camera, not the RedLaser software. You need to hold the camera steady. The best way is by holding down the button to take the picture, then release when you are steady. RedLaser gives you the option to try again, and guides you on how far the camera needs to be away from the barcode. Then RedLaser instantly goes out to the internet and gets you the price comparisons. In practice I had some misses. The camera wasn't at quite the right distance, or I was a bit shaky holding it. In most instances, however, I was able to get the barcode and see the price comparisons I was looking for. It's also important that the camera not be tilted in relation to the barcode. Try to keep everything lined up. And the app will not work at all unless you have an internet connection. It would be nice if it could store the barcodes, then go out and identify them when you have a good signal. You also get the ability to mail your product list to yourself or a friend to read it on a bigger screen when you get home. The clever technology in the app is able to sharpen the image a great deal, making the iPhone camera a feasible platform for this app. When you take the picture the barcode will look pretty fuzzy, but after a couple of seconds of processing it looks quite good, which is the magic that RedLaser accomplishes.I'd expect this will work fine for most people, but there are some negative comments at the iTunes store as well, largely, I suspect, from people who couldn't hold it steady, had bad light, or glare falling across the barcode. When I eliminated those issues, it seemed to work fine.Note: This app only recognizes US and UK UPC and EAN barcodes. It works works best on standard-sized barcodes, but I had success with some smaller ones as well.Here's are some screen shots of RedLaser in action: %Gallery-63612%
