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$1,000 bar exam prep BarMax app now available on iPad
BarMax, the US$1000 iPhone app to help law students pass the bar exam, has made its way to the iPad. The California edition of the popular bar exam prep software is now available on the App Store. BarMax for the iPad is designed to take advantage of the larger screen real estate of the iPad by offering an outline layout of course content, a redesigned multiple choice section and the ability to highlight text, add notes and bookmark pages. The BarMax app may cost a pricey $999.99, but its 1 GB of data softens the financial blow. Customers receive two months of lecture material, thousands of pages of documentation in electronic format, sample MBE questions, sample essay exams, flash cards and a built-in calendar and task list to help them study. Once a student purchases the app, he or she has lifetime access to the course materials and a direct connection with Harvard-educated lawyers who will field any questions. The primary competitor to BarMax is BARBRI, another bar exam preparatory company that lets customers add a $295 iPhone option to its $3,000-$4,000 traditional paper and computer-based course.
$1000 iPhone law exam review app sends traditional publisher running for cover
You readers were skeptical that BarMax, the iPhone app that offered up a full law prep system for $1000, would make too big a splash in the law prep community. But apparently that's exactly what happened -- three weeks later, BarBri, one of the more traditional competitors to the new app, has made significant changes to their pricing and service that appear to be aimed at keeping law students away from BarMax. First, they've decided to offer complete online access for free to every student that takes their courses (we don't know how much they charged previously, but it used to be an additional cost). Second, in direct opposition to BarMax's "buy once, use forever" deal, they've allowed students to save at least $2000 every time they retake the test courses, by offering retakes for free as well. That's pretty incredible. Just by offering up one much cheaper alternative through Apple's iPhone platform, BarMax has already started to revamp the entire business. Of course, I couldn't tell you anything about the quality of these two programs (and whether either BarMax or BarBri is worth using at all), but clearly BarBri smells danger in the wind. It's just not possible to publish content the old way when even one competitor has an alternative through cheaper channels, and the App Store model is as cheap a channel as you can get. Just imagine what's going to happen when the iPad opens up iBooks and launches the revolution in education publishing that everyone's talking about. The next twelve months are going to be very interesting for textbook customers and/or publishers.
BarMax offers bar prep on the iPhone for $1000
News is going around about yet another expensive app bucking the trend on the App Store, but here's the twist: this one actually has a good reason for such a high price. BarMax CA [iTunes link] is an app currently out that costs $999.99 -- that's right, while most developers are haggling with customers over 99 cents, this one's selling for a full $1000. But there's actually a good reason for that. It's a bar prep app, designed to help would-be lawyers pass their bar exams. Comparable services cost up to three or four times the price of this one, so if you have an iPhone and are planning to take the bar, this could actually be a "bar"gain (sorry, please don't sue us). The app is over a gig in size and brags about squeezing 50 lbs of books into the palm of your hand -- there are test questions, reference guides, audio lectures, and practice cards all included in the app's purchase. Of course, if you really do want to buy something like this, just getting it for your iPhone probably isn't the best way to do it -- you should probably do the research and see what other bar prep programs are out there before you jump into this one. And the app description in iTunes even says they'll ship you an iPod touch just to use the program, so even if you go with BarMax, you might as well see how you can get an iPod touch with it, right? But an app like this may show that there is a market for super-expensive apps, even if they have to fit very strongly into a specialty niche. Of course, to learn whether anyone actually buys it, we'll probably have to wait and see.
