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IHS iSuppli: Apple iPad takes 69.6 percent of tablet brand market share in Q2, reader tablets take a bruising
An earlier portrait of the second quarter's tablet market share made it quite clear that the iPad was on a rebound, if it was ever in a slump to start with. All those numbers focused on platforms and not brands, however -- we didn't know how the individual makers were doing. If IHS iSuppli's figures are on the ball, there's even more of a discrepancy if you break down the period's results by manufacturer. The iPad staked out 69.6 percent of tablet shipments in the spring. That wasn't just an 11-point jump over a year earlier; it was a level of share Apple hasn't had since the Motorola Xoom was just cutting its teeth early in 2011. As for the rest? Transformer Pads kept ASUS growing, but it's not a pretty sight if you're making an Android reader tablet; both Amazon and Barnes & Noble shed roughly a point and a half each, which is no small amount relative to their size. Samsung also lost share by this after its deliveries of Galaxy Tabs mostly stayed flat. We'd add that there's some wiggle room as to real performance knowing that units shipped and sold aren't always one and the same. Most of these companies are leaving clues regarding upcoming tablet refreshes that might level the playing field, some not so subtle, but it's currently Apple's game to win.
Barnes & Noble unveils 8GB Nook Tablet for $199, slashes Color to $169
Looks like those murmurings of a lower-priced Nook Tablet with only 8GB of storage were right on, though, the reduced RAM was conveniently left out. In most ways it seems the updated Android slate is identical to its 16GB forebearer, except that by slashing the storage and memory in half Barnes & Noble has managed to meet the Kindle Fire on price -- $199. And, unlike the Fire, the Nook sports a microSD slot, so the loss of 8GB of storage isn't necessarily a huge deal. In addition to the new Nook Tablet, the Color is getting a rather significant price cut to just $169, making it cheaper than the Kindle Touch without ads. Looks like the brick-and-mortar stalwart has finally thrown down the pricing gauntlet. The lower-priced tab is available today both online and in Barnes & Noble stores, with other retailers to join the parade soon. Check out the complete PR after the break.
Engadget's back to school guide 2011: tablets
Welcome to Engadget's Back to School guide! We know that this time of year can be pretty annoying and stressful for everyone, so we're here to help out with the heartbreaking process of gadget buying for the school-aged crowd. Today, we're leaning back with our tablets -- and you can head to the Back to School hub to see the rest of the product guides as they're added throughout the month. Be sure to keep checking back -- at the end of the month we'll be giving away a ton of the gear featured in our guides -- and hit up the hub page right here! There are certain back to school purchases we could never talk you out of. A laptop? Vital. A smartphone? Highly recommended. A printer? Necessary -- if you're the kind of person who finishes papers minutes with minutes to spare, leaving no time to swing by the computer lab on the way to class. But a tablet? We'll be honest: we can't think of a good reason why you need one, but we can more than sympathize if you're dead-set. We've picked a few noteworthy choices for each budget, though if you're really lucky you'll win one of 15 Samsung Galaxy Tabs and won't have to pay a dime. Simply leave a comment below to be entered to win, and check out our giveaway page for more details. So wipe off the glasses, grab your clicker, and get ready to jump past the break for this year's tablet picks for back to school.
PSA: New Nook Color partitioning only leaves 1GB for music, other sideloaded content
If you're planning to pick up a Nook Color, keep an eye out for a little blue dot on the box -- no, they're not defective, but new models with the dot have been tweaked to make sure Barnes & Noble retains control of most of that (already limited) internal storage. Updated partitioning leaves just 1GB of internal storage for sideloaded content, such as music and movies, with the remaining 4GB reserved for content purchased from the book and app stores. Previous models allowed sideloaded content to utilize all 5GB of available storage, but the change was made "to ensure ample space for a customer's Nook Library and Nook Apps," according to B&N. We're sure you could figure out how to reclaim those extra gigs, but you won't be able to transfer your entire music library out of the box. Luckily, the Nook still has its microSD slot, allowing you to add up to 32GB of storage for music, movies, and whatever other content you need to keep yourself from using your e-reader to actually read. [Thanks, Mark]
Barnes & Noble logs 1m Nook app downloads in first week, people are probably playing Angry Birds instead of reading
We were pretty stoked when Barnes & Noble finally made Android apps a legit feature on the Nook Color (lack of Market access be damned) and, unsurprisingly, many of you were, too -- the company reports that within a week of making these applications available, it hit 1 million downloads. It would seem we can glean two stunningly obvious things from this tidbit: one, the addition of features through software updates makes people happy. Two: you people really feel the need to play Angry Birds on every device you own, don't you? According to B&N, the never-ending avian spectacle topped the paid app list, with Fliq Calendar leading the free ones. Missing from this stat, of course, is any insight into how fast this catalog is growing -- a good question, since these Android applications have to get tweaked especially for the Nook Color before you can download 'em. Self-congratulatory press release after the break.
Nook Color gets overclocked, further blurs the line between tablet and e-reader
First, they ported Ubuntu to the Nook Color, and now the intrepid hackers at the XDA Developers Forum have overclocked its stock 800MHz processor to run at speeds up to 1GHz. The mod allows users to have their cake and eat it too, as the custom kernel ups the speed of the CPU while running it at a lower voltage, which means longer battery life -- though we don't know exactly how much longer. Apparently, the developer who wrote the code found that the system became unstable at the 1GHz level, but there were no such problems at 950MHz and below. Hit the source link to download the kernel and see for yourself what a supercharged Nook Color can do.
Nook Color review
It's hard to believe we're already writing a review of the Nook Color, considering Barnes & Noble's first foray into the e-reader world was revealed just over a year ago. In that time, the company has gone from no presence in e-books to owning 20 percent of the marketshare, and now has moved from a somewhat sluggish hybrid E-Ink / LCD device to a full color, tablet-like product. The Nook Color is definitely a major step forward, boasting a completely revamped, Android-based OS, and a big push into the children's book and periodical market (particularly full color magazines). Both of these spaces have yet to be mined successfully by players like Apple and Amazon -- and it's clear Barnes & Noble is aware of the stakes. Beyond book reading, the Nook Color potentially offers a tablet alternative that can (or will be able to) do much of what is possible on an iPad or Galaxy Tab. In fact, the company plans to launch its own Android tablet app store in the first quarter of 2011, providing a consistent, compatible application experience that could get the jump on other Android tablet-makers' plans (hello Samsung). Of course, this is a fierce market, and with a $249 price tag, Barnes & Noble has to play to win on every front. So, is the Nook Color the next logical step in e-readers? Is it a healthy alternative to more expensive tablets? And can it cement the prominent bookseller's place in a hotly contested new space? Read on for all those answers in the full Engadget review! %Gallery-107498%
Barnes & Noble intros Nook Color: the worst of all worlds
Barnes & Noble introduced a new color version of its Nook eBook reader on Tuesday and as expected, it features a color touch screen. Unfortunately for B&N, this new device is unlikely to pose a significant challenge to either Apple's iPad or Amazon's Kindle. The big advantage that both the Kindle and the original Nook had was a monochrome e-ink display which uses very little energy and generally provides excellent readability. The iPad on the other hand needs to be charged daily but its color LCD provides plenty of capability for displaying photos and video that are utterly beyond what a slow moving e-ink screen can do. This allows iPad users to utilize any of hundreds of thousands of apps for all sorts of tasks. The Nook Color has a color LCD with a touch screen and runs on Android. But unlike forthcoming Android tablets like the Samsung Galaxy Tab, this device is going to be locked down and will only be able to run a limited number of B&N-approved apps such as Pandora and Lonely Planet. Even with WiFi-only, the Nook Color only runs for eight hours, at least two hours less than an iPad. With limited capability, poor battery life and a higher price than the Kindle, the Nook Color doesn't really seem like it would be very appealing to anyone. At $249 it seems like either a full featured iPad or Galaxy tab would be a much better choice even at a higher price. [Via: Crunchgear]
