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BenQ: We're not going back to cellphones and laptops, but check out our luxury lamps!
There was a time when the BenQ brand could be seen on laptops and mobile phones, but nowadays you'd have to turn your eyes to projectors, LCD monitors and cameras (in select markets) in order to spot it. If you're in China, you might have even come across the gigantic BenQ Medical Center in Nanjing. That's right, a hospital; and later this year BenQ will be opening another one in Suzhou, which is where the company's Chinese operation is based. Interesting times, right? But as to whether BenQ has any intention to re-enter the two mobile markets in the near future, the answer is a firm "no."
Swift Publisher 2.2 is ready for Leopard
Earlier today, BeLight released version 2.2 of Swift Publisher, their nifty page layout application. If you're unfamiliar, Swift Publisher does a very nice job of making flyers, bookets, catalogs, etc. I used it for a couple of small projects, and enjoyed the experience.Version 2.2 brings the following changes: Compatibility with Leopard Improved iPhoto import New default zoom setting Various bug fixes Swift Publisher requires Mac OS 10.3 or later, is universal and a single license will cost you $44.95US.
BeLight announces winners of switcher contest
As you may remember, BeLight software recently posed the question to the Mac faithful: How would you convince a PC user to switch? They held a contest to find the best answer, and today they've revealed the winners. I thought the best advice came from Wesley D. Radcliffe, a contestant who said, "...Let them play. Sit your powerbook in your lap and use expose. Wait for them to ask how you're printing files, playing music, and using the internet at the same time, with not one cable touching it..." I recently had an opportunity to show off iMovie a bit, and after about 10 minutes I had sold a Mac to a long-time PC user. Another friend of mine (think of the most die-hard PC user you know) actually said the words "Macs are cool" after playing with a G5 iMac. The lesson: Never underestimate the power of the demo.
How would you convince a PC user to switch?
We've all tried to fill this role at some point in our lives. Sometimes we get the job done, and other times, well...Dell is still in business, aren't they? BeLight Software wants to celebrate Apple's upcoming anniversary by bringing a few more sheep into the fold. Describe to them whatever successful technique you've used in the past, and the top three suggestions will win a 12 month subscription to either Macaddict or Macworld magazine. Now, we all know how annoying an evangelist on a mission of conversion can be, so don't pound those poor Windows users over the head. You get more flies with honey.[Via MacMove]
