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RIM launches BlackBerry 'Be Bold' ad campaign, superheroes nowhere to be seen (video)
To many's disappointment, superheroes weren't exactly on RIM's list to be the face of its latest advertising crusade. Simply dubbed "Be Bold," the ad campaign focuses boldly on the famed BlackBerry Messenger, as well as the productivity aspects found in the 9900. Research in Motion is also taking a swing at its competitors with expressions like "I'm about action, not distraction" and "we need tools, not toys." At this point, the Canadian manufacturer will take what it can get, thus it shouldn't come as a surprise that it's showing off what some consider its best traits. Wondering what all the fuss is about? Head on past the break to take a quick 30-second glimpse and see if it's enough to get you over to the Bold side.
RIM: It's okay, we have superheroes
It's a common human trait that, when faced with a series of calamities, the brain will retreat into a fantasy world in which everything is the exact opposite of reality. Could this be the inspiration for RIM's four new cartoon characters, which the company hopes will spread its "Be Bold" marketing message? The pattern certainly seems to fit. From left to right: there's GoGo Girl, who "saves the day with a brilliant strategy" (translation: we don't have a strategy). Then comes Justin Steele, who's "always ready to stick up for his friends" (translation: we don't have friends). Trudy Foreal "isn't afraid to call it as she sees it" (translation: our shareholders are complaining). Finally, the adventurous Max Stone is "able to jump out of a plane" (translation: we're going to crash).Update: RIM has provided a little update stating that this is "not a new ad campaign." Still, it's fun to imagine what might have been.
