belei
Latest
Amazon creates its own skincare line called Belei
Amazon loves to capitalize on popular products, and that apparently extends to the recent fascination with skincare products. The internet giant has introduced its first "dedicated" skincare line, Belei, to snap up customers who'd otherwise hunt down coveted Korean products. The initial catalog includes everything from basics like facial wipes ($9) to a slew of moisturizers (typically $35) and multi-purpose serums (up to $40), helping you deal with everything from acne to wrinkles. Notably, Amazon's own name is conspicuously absent -- it clearly doesn't want to you to associate your eye cream too closely with the company that made your Echo speaker.
